Outsourcing your blog posts sounds like a dream—less work, more content. But done wrong, it can lead to generic waffle, wasted money, and a blog that sounds like it was written by a malfunctioning chatbot.
If you’re thinking of hiring a writer, avoid these three common mistakes. Your future self (and your business) will thank you.
1. Picking the Cheapest Writer and Hoping for the Best
Yes, you can find blog writers for the price of a supermarket sandwich. But if you pay peanuts, you’ll get monkeys text that reads like it was cranked out by someone who barely skimmed the brief.
Cheap content often:
- Lacks personality—reads like a dull Wikipedia summary.
- Is stuffed with keywords but says absolutely nothing.
- Needs so much editing, you might as well have written it yourself.
💡 Example: Imagine hiring someone to write about luxury watches, and they start with: “Watches are things that tell time. People like wearing them.”
Hire someone who understands your industry, audience, and brand voice—not just someone with a laptop and an internet connection.
2. Giving a Vague Brief and Expecting Magic
Writers aren’t mind readers. If your brief is “Write a 1,000-word post on marketing”, expect something as generic as that request.
A bad brief leads to:
- Blog posts that completely miss the mark.
- Endless rewrites (which cost time and money).
- A frustrated writer who never wants to work with you again.
💡 Example: Instead of saying, “Write about social media”, say: “Write a guide on how B2B companies can use LinkedIn for lead generation, with examples.”
Be clear about your audience, tone, key points, and goals. A little direction makes a massive difference.
3. Forgetting That a Blog Post Needs a Purpose
A blog isn’t just filler for your website. It should:
✅ Attract visitors.
✅ Educate potential customers.
✅ Lead to sales.
Too many businesses pay for content that just exists—nice words, no strategy.
💡 Example: A company selling accounting software gets a blog about “The History of Numbers”. Interesting? Maybe. Useful? Not at all.
Before outsourcing, ask: What do I want this blog to achieve? If the goal is sales, make sure the post helps customers trust and buy from you.
Want Blog Posts That Actually Work?
Outsourcing doesn’t have to be a gamble. Hire writers who:
✔ Understand your business.
✔ Write with a purpose.
✔ Make you sound like the expert you are.
We do exactly that. Let’s chat about writing blog posts that bring real results. 📩
Call me 07816 528421
Kevin
