Does this sound familiar? When you're running your business, there are hundreds of tiny things as well as the big things you have to do each day. Add in being a parent, walking the dog, and being a family member and you'll quickly find the entire week has passed you by and you’ve not had a single moment to even think about marketing your business.
If that sounds like a familiar scenario, you’re certainly not alone. You only have to take a quick look on the web to see how many small businesses have dormant social media profiles or websites/blogs that haven’t been updated in years. Even if a customer found you online, you look closed for business. Ouch!
If you want to be successful with digital marketing and use it to grow your business, it’s important to find time for digital marketing on a regular basis. If this is something you’re currently struggling with, here are four tips to help you along…
1. Set specific goals and actions for digital marketing
Setting realistic goals and writing down specific actions for achieving them is absolutely critical to your success. You need to get really clear on exactly what you want to achieve from your digital marketing and then think carefully about what actions you are going to take on a daily, weekly, and monthly basis. If you want to take this a stage further, you could also consider creating a content plan to map out your marketing campaigns and content over the coming months.
2. Set aside some time each week for digital marketing
It is important to set aside a certain number of hours each week to devote specifically to digital marketing. Schedule this in your diary and make sure that you stick to it as much as possible! To help you achieve this, make sure that the time you allocate is manageable in terms of your current schedule.
3. Prioritise your digital marketing strategies
There are so many different digital marketing strategies out there that it can all quickly start to become rather overwhelming. Rather than trying to do everything all at once, you should instead prioritise the specific strategies that you think will be most effective for your business. Focus on doing two or three things really well, rather than trying to do ten things and doing them badly!
4. Outsource your digital marketing
If you’re really struggling to find the time for digital marketing, it might be worth considering outsourcing it to us. Aside from freeing up your time, we bring additional skills and knowledge to the table. If you'd like to have a chat about how we can help you just book a call here.
Digital Marketing is a great way to be incredibly visible, generate more leads, and increase your business revenues. When you know what your goals are, make a little time to be consistent and prioritise the time in your diary you'll gain traction. And, if it becomes too much let's have a chat and take the weight from your shoulders.
Great tips and this one Sarah! ‘Focus on doing two or three things really well’. I had to be quite strict with myself to stay on track with that but it’s much better when I do!
I can’t imagine you ever being off track Honey <3