Blogging: It's the best of Digital Marketing. It's the worst of digital marketing
Writing and updating a blog can feel like a monumental task for many business owners. You can start out with the best of intentions, but quickly lose steam, writing less and less until the blog fades into the background. One issue that many business owners find is that the posts they’re writing aren’t getting interest from their audience. One of the main reasons for this is the topics you write about. A big mistake that many business owners make is creating content that doesn’t resonate with their ideal customers.
I’m going to share with you a list of five topics that your audience will want to read.
- Problems and solutions - Your customers are buying from you because you’re offering a solution to their problem. Think of common problems your target customer has and write about those. If you offer helpful solutions, they’ll quickly remember you as the expert. If your product is part of that solution, they’re much more likely to buy from you too. The secret to getting problems and solutions content right is researching and writing from the perspective of your potential customer.
- Tutorials and demonstrations - This is a fantastic topic for existing customers. Demonstrating one of your products will immediately appeal to anybody who either owns the product or is considering buying it. Digital products or physical products, the principle stays the same - show them how to get the results they're looking for. Now if you're thinking "Yikes, if I show them, they won't book me" you couldn't be any further from the truth. Your prospects might not have the skills or desire to do what you're showing them. But, when you show them... They can see your skills and expertise and look at hiring you. There's a reason that "How to" content is the most popular kind of content on the web!
- Product matchmaking - If you sell a few different versions of one product type, product matchmaking is a great topic for your customers to read about. You can run through the pros and cons of each. Your reader can then find the best choice for their needs. Helping someone make a purchasing decision saves them hours of time and research - they'll be glad they met you!
- Customer spotlight - Featuring a guest post from a customer is a great way to build trust and encourage more engagement from your readers. It also shows that you care about what your customers have to say. And if you're a customer of mine, you know you're always welcome to guest post here.
- Top 5 lists - Lists are a great way to deliver value based education to your audience. This topic lets you establish your knowledge which ups the trust factor. You could choose your top five products for a specific problem, or top five reasons to use a specific product. Then you create an article. Often this type of content is dismissed by business coaches because they think it's too hard to create, their loss is your gain! An educated customer is a better customer because they chose you.
Don't know where to start?
Content marketing is easier than you think and it all starts with your blogging!