Hello there, local business champions!
As you navigate the digital ocean for your local business, you've probably come across the term 'local SEO'. You may already be implementing some strategies - great! But we're here to share with you five little-known, highly effective local SEO tips that might have slipped under your radar.
1. Optimise Your Images:
Believe it or not, even the images on your site can contribute to your local SEO! Try using local keywords in the image filenames and ALT tags. You could also consider geotagging your images. This might just give you that extra boost that you need in the local search rankings!
2. Harness the Power of Localised Content:
Local news, events, or stories can be a goldmine for SEO. Consider adding a blog to your website and publish posts related to local happenings or interests. This not only gives you the opportunity to use local keywords but also makes your business a part of the local conversation.
3. Build Relationships with Local Influencers:
Influencer marketing isn't just for global businesses. Building relationships with local bloggers, influencers, or community leaders can have a significant impact on your local SEO. They can link to your site or mention your business, which can boost your local reputation and visibility.
4. Make Use of 'Google My Business' Posts:
You might already have a Google My Business profile, but did you know you can create posts on it just like social media? Share updates, offers, events, or news, and watch your engagement levels climb.
5. Don’t Forget About Voice Search:
As more people are using voice assistants like Siri, Alexa, or Google Assistant, optimising for voice search is becoming increasingly important. Make sure to include conversational, long-tail keywords to your content, as these are more likely to match voice search queries.
Intrigued by these little nuggets of wisdom? Well, they're just the tip of the iceberg. For a deep dive into local SEO, check out our comprehensive Local SEO Guide. This 54-page guide is packed with local SEO strategies, tools, analytics insights, and even a bonus chapter on leveraging QR codes for businesses with premises.
Don’t let your business miss out on the immense opportunities that local SEO offers. Embrace these tips, and arm yourself with our Local SEO Guide today. It's time to give your business the local love it deserves!