Affiliate Marketing – A Simpler Path to Building Passive Income

Imagine what it would be like to have a system that earns you income even while you sleep. It sounds like a dream, but you can make it a reality by building passive income streams. With a bit of hard work and time upfront, anybody can do it. I know, because we did it with our first eBook "The Complete Courier Guide".

How do people build passive income streams? Many of them get started with one of the most popular methods, affiliate marketing. 

What is Affiliate Marketing?

Affiliate marketing is an online business model where you earn income through a commission by promoting other people’s products or services.

You start by joining an affiliate network and searching there for products or services in your niche. Choose something your audience could use, or you’d love to use yourself.

Through your content, you promote this vendor’s product and receive a commission on sales by telling your audience about it.

How Much Can You Earn with Affiliate Marketing?

There is no upper limit to how much you can earn using this business model. It depends on how much work you want to put into it. Affiliate marketing commissions are high and, as many products are digital, there is no overhead such as warehousing and shipping.

For example, you might promote an eBook priced at $37. If you have a 50% commission, just selling 20 will get you $370. As you can see, there is great earning potential. You have to create a great deal of content and build your audience, but much of the process can be outsourced or automated. This allows you to multiply the amount you can earn with little extra effort.

In "The Complete Courier Guide" we had affiliate links for everything a courier would need from web hosting to email service providers. Everything a start-up courier business would need had an affiliate link. This meant our potential for earning passive income increases with each book that's sold.

Know Your Audience and Know Your Product

The key to success in affiliate marketing is to choose products and services that are right for your audience. With "The Complete Courier Guide" we knew that our prospect had a limited budget, and they didn't have hours of time to track down the best deal. Because we understood their situation we were able to place the correct products in the guide. 

You really need to know your audience’s tastes, values, and behaviours well so you can choose things they would love and purchase, or your hard work won't generate a return on investment.

Your niche should be an area you’re passionate about  and/or you know a lot about. Your passion is contagious and inspire your audience to check out the offerings you’re promoting. When you know a lot about a topic, your knowledge helps make a difference. 

 When combined with your passion, your knowledge will ensure your marketing is authentic. In turn this will build strong relationships with members of your audience.

Leverage Metrics to Streamline Your Strategy

Since affiliate marketing is done online, there are numerous tools you can use to monitor the results of your efforts. You can track sales data, website visitor behaviour, trends in the market, and the activity of your competitors.

Monitoring helps you to understand what’s working and what’s not. For example, you might find that one particular blog post converts at a higher rate than the others. This post may be longer and more in-depth. This tells you that your audience responds best to long-form content, and all you have to do is produce more of the content they love.

Add Your Next Revenue Stream

Once you get your first affiliate marketing campaign up and running, it’s time to launch your next. You can create multiple streams of income using this business model and earn a passive income.

About the Author Sarah & Kevin Arrow

Sarah & Kevin Arrow have worked in digital marketing since 2006. They share their thoughts and tips here on this site. They'd love to help you become more visible. Book in a call or ping us a message - we're waiting to hear from you!

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