case study: Build An Audience on Social for Trades
If you have a trade, you rely on word of mouth as well as people tagging you on social. But, you also need your own audience. In this case study we share audience building for Trades
about the company
JG Electrical Force is a modern company of electricians, run by millennial entrepreneur Jason Gooding. Established in 2016, JG Electrical Force specialises in supporting schools, colleges and universities with their electrics, as well as Estate Agents and Letting Agents. They also serve the domestic electrical market local to the UK.
No Audience of Their Own...
JG Electrical Force is a modern trades brand, and their social media strategy wasn't gaining traction. Content wasn't shared consistently, and social media profiles weren't optimised properly. The audience for the content wasn't responding, and the content didn't fully reflect the brand and generate the leads.
The Power of Audience Building
After our initial consultation with Jason, we went to brainstorming around the social media content strategy. We realised that the JG Electrical Force website needed refreshing, as well as optimising the social profiles.
Research indicated that LinkedIn would be the perfect platform to build Jason's audience with a limited Facebook presence.
With LinkedIn you can connect with specific industries and locations making it perfect for connecting with the target audience.
The great thing about audience building is you retain your audience, they get to know you, and they become more inclined to recommend and buy from you.
The goal for JG Electrical Force is visibility and authoritative content over engagement
Audience Building Wins!
We have the strategy, the next step was to create the content.
With trades, consistency when posting on socials is essential. Branded content, and content that starts conversations is crucial to visibility.
On LinkedIn our outreach includes sharing the "airsucker electrician" article, that letting agents relate to.
The social profiles were optimised, and done so well there was an uptick in leads contacting Jason directing via Whatsapp to get a quote.
In the year Jason has worked with us, his visibility on social media has improved significantly. He's had 2 x 5 figure contracts, and on the approved supplier list for 70% of Letting Agents in his audience.
JG Electrical Force
Low Visibility on Social Media
Audience Building & Visibility Content
Two unique 5 figure contracts, audience growth of over 8000
% and regular leads from Facebook and LinkedIN