Before: “Blogging? That’s for Tech Companies, Not Painters.”
Our client—a talented, hardworking painter—was sceptical. Blogging sounded like something for tech companies, not someone who spends their days covered in emulsion.
His problem? He was constantly answering the same questions from potential customers:
- “How do I choose a good painter?”
- “What’s the best paint for my kitchen?”
- “How much does a house repaint cost?”
Every time he got a message, he had to stop working, type out a response, and explain things from scratch. Worse, when people did recommend him in local Facebook groups, there was no easy way for potential customers to check out his work.
The Plan: Blogging Without the Fluff
We proposed a straightforward, no-nonsense blogging strategy:
✔ Painting tips—helpful advice to show he knows his stuff.
✔ What to look for in a painter—so people trust him from the start.
✔ Before-and-after case studies—because nothing sells painting services like stunning transformations.
At the end of every blog post, we added a strong call to action and customer testimonials—so readers didn’t just nod along but actually booked him.
After: More Tags, More Enquiries, More Bookings
Within three months, everything changed.
🔹 More Facebook tags—When someone in a local group asked for a painter, people didn’t just drop his name. They shared links to his blog posts, proving he was the expert to hire.
🔹 More enquiries—Instead of answering the same questions repeatedly, he just sent blog links. Customers arrived already convinced and ready to book.
🔹 More confidence—He no longer felt like he had to “sell” himself. His blog did the talking.
His Verdict? “The Best Thing to Happen to a Small Business!”
Blogging didn’t just fill his website with content—it won him real customers.
If you want your business to get noticed, trusted, and booked without constantly pitching yourself, we can help.
📩 Let’s chat about creating blog content that actually works.
Kevin – 07816 528421
