There is a whole group of people blogging on the internet who feel insecure. I understand that because once upon a time, I was like that too. They feel that no one will read what they write, are you one of them? If so then this post is for you.
There are a few circumstances that mean no one will read what you write:
People will read what you write, maybe not as many as you’d like, but they will read.
It may be your mum or your old high school teacher, your sister or a blogging buddy. And that’s more than no one. Very few blogs have zero readers. The amount of spam you get is an indicator that you are being found and being read by the spammers at the very least.
It may be just one reader returning week in, week out encouraging you to write on. You are being read.
You might think you are are entitled to more readers because you are the world’s most brilliant writer or because you simply love what you do. Whatever reason you have for wanting more readers, you have to work to get them. This means promoting your posts. To start with it can just be adding them to your Facebook stream and inviting people to comment. You might decide to share with some relevant groups on LinkedIn, and you don’t have to go at it full tilt whilst you are finding your feet. You can choose to promote as little or as much as you like.
You can use tools like BufferApp to promote your content
BufferApp was one of the first social media tools I reviewed back in 2009/2010. It's hard to believe that was 11 years ago! Every year this tool gets better and you can use it to ensure your content gets seen.
You can also pay a small amount to promote your post on Facebook, and you can use Hootsuite to schedule your posts on a regular basis. At first it might feel strange to promote your posts like this, but as time goes on you'll start to make connections through your blog. You'll reach out to other bloggers to help promote their content and yours, but it all t
Find your tribe
When you find like-minded people, more people will read what you write. Join and participate in Facebook and LinkedIn groups. Don't spam the group with “look at my post” but get to know people, make comments and then share your content. You'll find when you do that people are receptive to seeing your posts. You have to give a little in order to get a little.
Until then, be happy with the readers you have. They may be silent lurkers but they are there and they are reading.