The Art of Alternate List Posts: A Fresh Twist on Familiar Content

In the world of content creation, list posts are like the trusty old friends we all rely on. They're straightforward, easy to digest, and give readers a clear idea of what to expect. Think “Top 5 Ways to Lose Weight” or “10 Steps to Achieve Financial Security”. These posts are popular because they offer actionable steps in a neatly packaged format. But let's face it, sometimes even old friends need a bit of a makeover.

Why Alternate List Posts?

Your audience craves instructions and options, and numbers in a post title draw them in. But here's the twist: instead of serving the same old fare, why not spice things up? Alternate list posts are like the surprise dessert at the end of a familiar meal – unexpected and delightful.

Flipping Expectations

Imagine a post titled “5 Reasons Not to Save Money”. It instantly piques interest because it's contrary to the usual “save, save, save” mantra. This could be an article about the importance of investing in oneself, like spending on courses for personal development. It's about giving your audience something they didn't even know they wanted.

The Balance

However, remember, moderation is key. If you run a healthy eating blog, an occasional post advocating the joys of a decadent treat can be refreshing. But constantly promoting unhealthy eating will quickly erode your credibility. It's all about finding that sweet spot – where surprise meets relevance.

Crafting Your Alternate List Post

Creating this type of content requires a bit of finesse. Here's how to do it:

  1. Understand Your Audience: Know their expectations so you can flip them creatively.
  2. Choose Your Angle Wisely: It should be relevant yet unexpected. Think “7 Times It’s Okay to Be Selfish” on a self-help blog.
  3. Quality Over Quantity: Whether it’s 5 points or 10, make each one count.
  4. Keep It Fun: A touch of humour goes a long way in these posts.
  5. Stay True to Your Niche: The content should still align with your overall theme.

Why This Works

Alternate list posts work because they break the monotony. They offer a new perspective on familiar topics, keeping your content fresh and your audience engaged. It's like taking a well-trodden path and suddenly discovering a hidden trail – exciting and invigorating.

What Format Is Best For This Type Of Content?

A list of course! Whether it's a blog post or video.

What Call To Action For This Type Of Content

  • Invite your readers to share this type of content
  • And opt-in for your lead magnet


Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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