The First Step of a Thousand Miles: Remembering Our First Customers

Ah, the first customer – a milestone in any business's journey, like a baby's first steps or a fledgling bird's first flight. It's a moment of triumph, a sign that yes, you're doing something right. But let's be honest, it's also a bit like finding a tenner in an old coat pocket – a delightful surprise that makes you think, “Blimey, this could actually work!”

Our Humble Beginnings

In the transport business, our first customer was a friend. It's funny how friends often become our unwitting guinea pigs, isn't it? Kevin, bless him, did the job, sent the invoice, and lo and behold, we were paid within a week! It was a revelation – earning money without the trappings of a traditional job. Slowly but surely, word spread, and more people hired us. It was like watching a plant grow; gradual, but gratifying.

Then came our first customer from a work exchange site. Just a few days later, we were off, collecting a sideboard and delivering it 300 miles away. It felt like a proper adventure, a road trip with purpose. A paid purpose.

The Unexpected Expert

Switching gears to the marketing business, again, it was a friend who stepped up as our first customer. I was reluctant to charge them – it felt a bit like asking a mate to pay for a cuppa at your house. But they insisted, and thank goodness they did. It was a pivotal moment, a realisation that what I found easy, others found baffling.

You see, I couldn't fathom why people struggled with blogging. To me, it was as natural as breathing. But that's the thing about skills – what's obvious to you can be arcane to others. I was approaching what you might call the ‘mastery stage'. It's like Simone Biles and her cartwheels; she makes them look effortless because she's done a million of them. She's a master.

The Lesson of Mastery

The key takeaway about mastery? Never compare yourself to a master. It's like comparing your first scribble to Da Vinci's sketches. The only competition you have is with yourself. Improve a little every day, and before you know it, you'll be the one making it look easy.

Sharing Your Story

So, why am I telling you all this? Because your story matters. Sharing the tale of your first customer not only humanises you but also shows your audience that you've been in their shoes. You've faced the same challenges, felt the same excitement, and navigated the same uncertainties.

The Power of Video and Text

A video works wonders for this kind of storytelling. It's personal, engaging, and lets your personality shine through. But a text-based post can be just as effective. Think of it as a case study with a personal touch.

Now, I'd love to hear your stories. Book a discovery call with us, or better yet, leave a comment sharing your first customer experience. Let's celebrate those small beginnings that lead to great things.

Remember, every master was once a beginner. Every giant leap starts with a small step. So, share your story, embrace your journey, and share it with your audience. They'll love it too.

Sarah x


Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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