Whatever you’re blogging about, you can bet there’s a lot of information already out there on it. Much of this information will have been presented by others, including leaders in various fields like weight loss, anti-ageing, survival and more.

You can share this information by posting snippets of it on your blog, this is known as curating. You can’t copy and paste the entire piece of research. But you can highlight an important part about the research you found, then mention what you thought about it, and share any examples you have of this in action. 

You don't have to share research and data in a text-based blog post. You can present the information in an infographic.  Or, you can put some of the research onto images and add them throughout the blog post. 

Remember to credit the original author or speaker of the subject. 

You can do this by linking to the person or showing your audience where they can read more on the topic. 

The best quotes are usually 1 or 2 sentences and then a link to the source. If you can keep your quote to less than 280 characters you can create a Tweetable using a tool like "Click to Tweet"

 If you use WordPress and Gutenburg Blocks, you can add the Pull Quote Block to your blog post to highlight some of the data. This is eye catching! 

The best quotes are usually 1 or 2 sentences and then a link to the source. 

Click to Tweet

Doing Your Own Research

A lot of the data I share on this site is actually researched by ourselves. You can survey your audience, or use social media polls and find out a lot of information. Recently, I wondered whether we should continue creating content with the assumption that the reader had a WordPress website. I'd read a lot on Facebook that people were moving to Wix for their website. However, a LinkedIn poll with 300 votes indicated 63% of the audience used WordPress and another 25% used LinkedIn for their blog. The majority of website owners are still WordPress users.  According to Kinsta, WordPress powers 43% of the web.

What Format Works for This Content

Images, infographics and good old fashioned text work well when it comes to presenting research to your audience. This is assuming that your audience is typing things into a search engine and expecting an answer. If your audience is in front of you, or in the room with you then you might want to present your research to them in a different medium.

What Calls To Action Work For This Content

If your research if in visual form then asking your reader to pin the content to their Pinterest board on the topic will do well. 

You can also ask for shares on social media, and comments on the data.


Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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