by Sarah & Kevin Arrow

Guest Blogging: Building Rapport with Bloggers (Tips for Making Real Connections)

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So, you've crafted an impeccable pitch for a guest post—brilliant! But let’s get real for a moment. Guest posting isn't just about writing; it's also about the relationships you forge with bloggers. A great pitch may pique interest, but building rapport with bloggers is what turns that spark into a warm, inviting fire. So, how does one go about making genuine, lasting connections? Let’s delve in.

Do Your Homework on Each Blogger

Research Their Content and Online Presence

Start by immersing yourself in their content. Read their blogs, listen to their podcast appearances, and stalk—erm, professionally browse—their social media profiles. The aim is to understand their interests, communication style, and even their pet peeves.

Leverage Shared Connections

If you find any mutual connections, fantastic! Don’t be shy to name-drop, provided it's appropriate and relevant. For instance, if you both frequently interact with a particular influencer on Twitter, that's a good conversation starter.

Customise Your Initial Outreach

Personalise Your Approach

First impressions last. When reaching out, be specific about what you enjoyed in their recent blog post or podcast. It shows that you've done your homework and genuinely care about their work.

Introduce Yourself Thoughtfully

Beyond your accolades and achievements, tell them why you want to connect. Maybe you both share a keen interest in sustainable living or have similar views on remote working. The idea is to establish a connection that's not solely about getting a guest post published.

Provide Value from the Start

Offer Something Before Asking

Remember the age-old adage, “It's better to give than to receive”? It’s bang on. Whether it’s a useful resource or a unique perspective on a shared interest, offer something valuable upfront.

Help Without Expectations

Don’t offer value as a thinly veiled quid pro quo. Bloggers can smell transactional tactics a mile off. Just be helpful and kind without immediate expectations.

Engage Consistently Over Time

Be an Active Community Member

Building rapport isn’t a one-time event but an ongoing process. Comment on their articles, share their posts, or engage in discussions they're participating in. Make your presence felt in a good way.

Develop an Authentic Relationship

Authenticity is the cornerstone of any good relationship. Don't pop up only when you need something. Make a consistent effort to engage and provide value over time.

Follow Up Politely

Give Them Space but Don’t Vanish

If they don't respond initially, sending a gentle reminder is fine. But remember to offer new value each time and be respectful of their time and schedule.

Keep It Cordial

Always thank them for any response or advice they offer. A thank-you email can go a long way in making you memorable.

Avoid Spam Tactics

Quality Over Quantity

A tailored approach always beats a shotgun strategy. Steer clear of mass emails and auto-DMs. Personalisation takes effort but is always appreciated.

Uphold Etiquette and Manners

Be Mindful of Their Time

Bloggers are usually juggling multiple tasks. If they take the time to respond to you or give advice, show gratitude.

Handle Rejection Gracefully

If they decline, that’s okay. Don’t become pushy or entitled. There’s always the next opportunity to collaborate.

Building rapport with bloggers is the hidden recipe for successful guest posting. It's about forming genuine connections, offering value, and upholding basic human courtesies. As you venture into the world of guest posting, keep these strategies close to your heart. If you need help along the way, you know where to find us.

About the author, Sarah & Kevin Arrow

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Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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  • Thinking about how others have approached me wanting to guest post on my blog, what you say makes sense and is very respectful.

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