When it comes to marketing success, there’s no arguing with the fact that ‘content is king’, as the now-famous saying goes. There’s no denying that content marketing is a great way to get people talking about your business and its products or services. Content marketing also offers a great method of engaging your customers and building the community that supports your brand. 

The fact is that while content is undoubtedly key to your business’s marketing success, it’s important to understand that not all content is born equal. One of the key issues with content marketing is the fact that there’s a common misconception that it’s enough to simply churn out any old content when actually this isn’t the case. Content creation is an art form and it’s important to remember that. 

Did you know that each day over three million pieces of content are published? Ensuring that your content stands out from your competitors is no easy task, there’s a lot that you need to consider – you need to think carefully about what it takes to ensure that your content is designed to be able to effectively give your marketing efforts a boost. 

Bearing that in mind, the question is: how can you go about choosing the right content type for your brand? To help you to determine how to select the right type of content to supercharge your business’s marketing, below we’ve put together a guide to everything that you should know about selecting the right content type. 

Blog content 

Blogging is one of the most popular content types – in fact, when people mention the term ‘content’, many business owners instantly think of blog content. Blogging is a popular content form, and for good reason – when done right, blog content can be exceptionally powerful. Blogging is one of the best ways to boost SEO and drive more traffic to your website. What’s fantastic about blog content is the fact that not only does it help to boost search engine optimisation, but it can also help to build an authentic community around your business. 

Video content 

In order to remain competitive in the highly busy digital market, you need to diversify the type of content that you’re putting out there. It’s not enough to simply be putting content out, you need to diversify the types of content that you’re putting out. Video content is an extremely successful type of content, that has the potential to build brand engagement significantly, that is if a service like professional corporate video production is utilised. Don’t attempt to go down the DIY route when it comes to your video content creation, as unless you know what you’re doing, you could end up creating a bad reputation for your brand. 


Infographics are a fantastic content type when it comes to educating audiences and providing useful information to them. The fact is that when it comes to keeping your audience engaged, content that shares useful and innovative information is always highly successful, which is why infographics tend to perform so well, as they’re packed full of useful information. 

When it comes to your brand’s content marketing, it’s vital that you take the time to learn what content tends to perform most effectively. 


Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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