by Sarah & Kevin Arrow

The Ultimate Content Marketing Guide: Creative Ways to Brainstorm Content Ideas

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Welcome to Day 26 of the thrilling content marketing challenge! You've been on quite the journey with us. The finishing line is in sight, but before we celebrate, it's time to focus on a significant aspect that fuels our marketing engine: creative brainstorming. How do you keep those innovative ideas flowing? Let's explore.

Introduction: Fuel Your Content with Creativity

Creating content is much like cooking a sumptuous feast. You require fresh ingredients, a pinch of innovation, and a sprinkle of passion. But where do you find the recipes? How do you keep reinventing dishes? Let's not run out of culinary creativity here. Instead, let's dive into some creative ways to brainstorm content ideas. Keep the aprons handy!

Tactics to Spark Content Ideas: Ingredients for Success

Just as you wouldn't cook a roast without a good rub, you wouldn't dare write without some solid strategies. Here are some proven methods to spice up your content creation:

Browse Forums and Communities

Remember to find where your audience is having a good natter. Explore forums and communities to identify the hot topics and burning questions they're discussing. Then, whip up content that satisfies their appetite.

Example: Exploring Reddit's niche subreddits related to your industry could uncover unique concerns and ideas that you might translate into engaging articles.

Look at Trending News

Keep an eye on industry news and sizzling trends. Make sure you're the chef who's bringing fresh dishes to the table.

Example: By commenting on new technological developments in the tech world, you position yourself as a thought leader. A blog post that offers unique insights on Apple's latest release, anyone?

Study Competitors

They say imitation is the sincerest form of flattery, but do one better. Analyse what makes your rivals' content so tasty and add your special sauce.

Example: By analysing your competitor's most popular blog posts, you can create an improved version with updated statistics and insights that differentiate your content.

Interview Customers

Who better to tell you what's tasty than those who've sampled your wares? Talk to your customers. Their interests, challenges, and feedback are a goldmine of potential content ideas.

Example: A series of video interviews with satisfied customers can be turned into testimonials and case studies for your website.

Examine Product/Brand Search Data

What are people typing into that mystical Google search bar about your products? Develop content around those high-volume queries. You wouldn't serve sushi at a barbecue, would you?

Example: Use tools like Google Analytics to find out what keywords people are using to find your products. Create a series of guides or FAQ pages based on these queries.

Brainstorm with Team Members

Your colleagues might just be hiding a Michelin star-level idea. Collaborate and cook up a storm together.

Example: Weekly brainstorming sessions with different departments can provide fresh perspectives and out-of-the-box ideas that resonate with various aspects of your audience.

Browse Content Idea Lists

When in doubt, refer to the recipe book. There are lists and platforms that give proven suggestions to spur ideation. Who doesn't love a good shortcut?

Example: Websites like BuzzSumo offer insights into what content is popular within your industry, providing a solid foundation for your own creative twists.

Brainstorming Questions to Stir Your Thoughts

As you whisk away at these strategies, here are some stirring questions to ponder:

  • What education does my audience need right now?
  • What are their biggest unanswered questions?
  • What are the top industry news events I can contribute insights on?
  • How can I make competitors' content even better?
  • What content has performed well in the past that I can build on?
  • Who can I interview to create interesting content?

Conclusion: Keep the Brainstorming Momentum Going!

In the delectable world of content creation, remember that the well of creativity never truly runs dry. You've got the ingredients and the tools; now, it's time to get cooking!

Here's to keeping your content fresh, tasty, and ever-enticing. Let the brainstorming feast continue!

About the author, Sarah & Kevin Arrow


Sarah & Kevin Arrow have worked in digital marketing since 2006. They share their thoughts and tips here on this site. They'd love to help you become more visible. Book in a call or ping us a message - we're waiting to hear from you!

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