by Sarah & Kevin Arrow

Developing Epic Content

Welcome, dear reader, to Day 20 of our thrilling content marketing adventure! If you've been following along, you're in for a treat. If you're new here, fasten your seatbelt, because today we delve into the art and science of developing truly epic content. We're not talking about mere blog posts or fleeting tweets, but the kind of in-depth, comprehensive, and long-form content that becomes a trusted resource. Prepare for a feast of knowledge as we explore various types of epic content, best practices, and examples.

What is “Developing Epic Content”?

Developing epic content is about creating substantial and valuable material that serves your audience with depth, insights, and practical information. It's about being not just another voice in the crowd, but a guide, a mentor, and a trusted source of wisdom.


  1. Ultimate Guides / Handbooks: If you've ever needed to learn everything about a subject, you've probably sought out an ultimate guide or handbook. These are comprehensive documents packed with tips, how-tos, definitions, and more. They become a go-to resource for readers who want to master a topic. My handbooks include Local SEO, Content Frameworks and Sell More Stuff Blog Post Guide.
  2. Industry Reports / Trend Data: By providing original surveys, interviews, and annual reports on industry or niche trends, you can establish yourself as a thought leader. These documents are essential for professionals who need up-to-date data and insights.

… and the list goes on!

How to Create Epic Content?

Developing epic content is akin to crafting a masterpiece. It's not just a task but an artistic endeavour that requires time, effort, research, creativity, and a pinch of magic. But have no fear! Whether you're in technology, fashion, finance, or healthcare, this guide will take you by the hand (virtually, of course) and lead you through the step-by-step process of creating truly epic material.

Step 1: Understand Your Audience

Knowing your audience is like having a compass on a journey. Without it, you might as well be wandering aimlessly through the woods.

Technology Industry Example:

Conduct surveys among developers and IT professionals to understand their pain points, preferences, and what tools they require.

Healthcare Industry Example:

Interview patients and healthcare providers to discover what information is most needed regarding treatments, prevention, or medical procedures.

Understanding the needs and preferences of your audience is paramount, and this first step ensures that the content will resonate with those you intend to reach.

Step 2: Choose the Right Type of Content

Once you've mapped out your audience, the next step is to decide what form your epic content will take. It's like choosing the right outfit for an occasion – it has to be just perfect!

Finance Industry Example:

Create exhaustive product reviews of investment tools and platforms, comparing features and benefits.

Fashion Industry Example:

Develop ultimate guides to seasonal styles and trends, filled with tips, visuals, and how-tos.

Each industry has its unique needs, and the type of content should align with those needs as well as your expertise.

Step 3: Create Organically Useful Content

There's nothing worse than content that screams, “Buy me, buy me!” Instead, we're aiming for the kind of content that whispers gently, “Here's how I can help you.”

Food Industry Example:

Offer comprehensive recipe guides that not only include the cooking steps but also the nutritional benefits, alternatives for dietary restrictions, and pairing suggestions.

Education Industry Example:

Develop in-depth tutorials on difficult subjects, complete with interactive exercises, real-world examples, and downloadable resources.

Ensure that your content is useful and not merely promotional. It should provide real value, solve genuine problems, and inspire trust and loyalty.

Step 4: Design with Excellence

The presentation matters! A well-designed piece of content is like a beautifully wrapped gift – it entices and excites the reader.

Travel Industry Example:

Utilise stunning visuals, interactive maps, and storytelling to create comprehensive travel guides.

Automotive Industry Example:

Produce engaging videos and infographics for car reviews, maintenance tips, and industry trends.

Step 5: Promote and Engage

Remember, even the most brilliant content needs a spotlight to shine.

E-Commerce Industry Example:

Collaborate with influencers, share on social media, and use targeted ads to promote your in-depth product comparisons.

Non-Profit Industry Example:

Leverage community forums, partner with other organizations, and create shareable content to promote your case study compilations or research reports.

Creating epic content is no small feat, but with these steps, a clear understanding of your audience, and a touch of creativity, it's well within your reach. The magic lies in knowing who you're speaking to, what they need, and how you can provide it in a way that's both engaging and valuable.

Best Practices in Developing Epic Content

Here are some essential best practices to keep in mind:

  • In-Depth Table of Contents: A well-structured table of contents helps readers navigate your material.
  • Visuals, Data, and Stories: These elements make your content more engaging and memorable.
  • Repurposing into Other Formats: Turn that public speaking slide deck into blogs, videos, or downloads to expand your reach.
  • Promotion: Remember to promote your content heavily and consistently. Without proper promotion, even the most epic content can go unnoticed.

Developing epic content takes time, but it becomes a pillar of your content marketing strategy. It fosters trust, establishes authority, and creates lasting value for your audience.

Any requests or ideas for epic content I should cover? Let me know, and let's keep this conversation going!

In the words of a wise content creator (probably), “Epic content doesn't happen by accident.” So grab your tools, your creativity, and your passion, and start crafting something truly epic today!

About the author, Sarah & Kevin Arrow


Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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