by Sarah & Kevin Arrow

Free Marketing Ideas: 21 Ways to Market Like a Pro (Without Breaking the Bank)

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Did you know that you can do marketing like the pros without breaking the bank, selling a kidney or sacrificing your first-born? Simply by leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a champagne marketing budget to make an impact. In fact, any mosquito will tell you that where you take a nibble is more powerful than the size of your teeth.

  • Get into content marketing. Create unique, valuable content and share it far and wide across the internet.
  • Find the online groups where your target market hangs out and interact with them there.
  • Blog regularly. Attach a blog page to your site and keep it updated with fresh content.
  • Share useful tips on social media. Try to get your audience liking and sharing.
  • Create a social media group related to your brand.
  • Build an email list and send your subscribers exclusive content, industry news, and special deals.
  • Produce short videos that tackle specific problems in your niche and post them on YouTube.
  • Hold a Livestream event where you teach something to your audience and interact with them in real-time.
  • Learn how to ask for referrals. Get your audience members to tell their friends about you.
  • Write press releases. Take some event in your business or industry and tell the public about it.
  • Follow conversations online related to your business. You can learn a great deal about your market by seeing what conversations they’re having.
  • Send out a customer satisfaction survey. Get feedback from customers that you can use to make improvements to your products or services.
  • Create collaborative content with a business partner or colleague This is a win-win where you each get exposure to the other’s audience.
  • Create your unique value proposition. Turn it into a simple statement that explains how you uniquely meet your customers’ needs and use this wherever you have a profile online.
  • Write guest blog posts and submit them to other people’s blogs to get exposure to a new audience.
  • Appear as a guest on podcasts. Get interviewed on topics that are interesting to the show’s audience.
  • Run a quiz. Motivate your audience with something fun to do and share with others.
  • Check out Quora and other Q&A sites to see what questions people are asking about your topic.
  • Offer educational opportunities like webinars and online group coaching sessions as well as mini-courses.
  • Reach out to influencers in your niche and try to get them talking about you.
  • Create an online community where your target market can discuss issues, network, and get the support they need.
  • So, how do you get started? Just take an idea from the list and give it a try. Monitor your results and then see where you can improve. Add a new method when you’re ready, then the next one, and so on. Pretty soon, you’ll have a whole repertoire of effective, free marketing ideas you can use to grow your business!

    To help you implement and manage your free and low-cost marketing activities share from this box below and access a free Trello board. Simply make a copy (I'll show you how) and get started!

    About the author, Sarah & Kevin Arrow


    Sarah & Kevin Arrow have worked in digital marketing since 2006. They share their thoughts and tips here on this site. They'd love to help you become more visible. Book in a call or ping us a message - we're waiting to hear from you!

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