by Sarah & Kevin Arrow

The Truth About Frequent Posting

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The Genesis of My Blogging Challenges

Back in 2007, I initiated my first 30-day blogging challenge and continued to conduct them privately for clients until 2014, when I made them accessible to the public. Every time someone joins, the same questions and myths resurface, most of which are built on opinions and subpar research, rather than solid evidence.

So, let's delve into the benefits of blogging challenges and unravel the truth about the advantages of frequent posting.

Debunking Previous Misconceptions

In an earlier post, I may have deterred you from joining a blogging challenge, likening it to a marathon rather than a sprint. However, this article serves a different purpose. It aims to enlist participants who are serious about posting consecutively for 30 days—come rain or shine, holiday or weekend. If the thought petrifies you, then perhaps this challenge isn't your cup of tea.

What Can 30 Consecutive Days of Frequent Posting Yield?

Data-Driven Insights

When you engage in frequent posting, you amass a substantial set of analytics that can guide your future blogging decisions, such as optimal post timing and length. Studies like the one from HubSpot suggest that companies publishing 16 or more posts monthly got 3.5 times more traffic than those publishing less frequently (HubSpot, 2015).

Develop a Consistent Writing Style: Keep Your Unique Voice Alive and Resonant

Imagine writing as a musical instrument—you have to practice regularly to master it. The more you write, the better you become at conveying your own unique voice and style. So what’s the secret sauce to achieving this? Consistency, my friend.

Why is a Unique Voice Important?

Your writing voice is your identity. It’s what makes readers say, “Ah, this could only have been written by [insert your name here].” It's like serving a cup of tea; some like it strong and straightforward, while others prefer a herbal blend with a touch of whimsy. In the world of writing, your unique voice is the blend that only you can offer. It establishes trust and familiarity, which are both crucial for attracting and retaining your audience.

Best Practices for Maintaining a Consistent Voice

  1. Write Regularly: Keep a writing schedule. Think of it as gym training for your writing muscles. You wouldn't expect to have a six-pack after a single gym session, would you?
  2. Read Aloud: Sometimes, your ears can catch what your eyes might miss. Reading your work aloud helps you fine-tune the rhythm and flow.
  3. Peer Review: Encourage honest feedback from people who understand the essence of your writing style.

Resource for Other Ventures: Ample Material for a Book or New Product

Regular writing doesn't just make you a better writer—it's also a goldmine for other creative ventures. Frequent posting on your blog, for instance, can be repurposed into something bigger like a book, an e-course, or even a podcast series.

Ways to Repurpose Your Writing:

  1. Create a Content Library: Think of each blog post as a chapter of an upcoming book or a module in an online course.
  2. Curate and Compile: Once you have a substantial amount of material, curate your best pieces and compile them into a cohesive whole.
  3. Make It Interactive: If you’re thinking of creating an e-course, add interactive elements like quizzes or short tasks based on your original content.

Social Media Advantage: More Content Allows for Broader Social Media Interaction

Ah, social media—the world where everything moves faster than a cat spotting a laser pointer. In this realm, content is king, queen, and the entire royal court. When you have a plethora of posts and articles, you can readily share snippets, quotes, or interesting points across various social media platforms. This not only increases your visibility but also fuels audience engagement.

Social Media Tips:

  1. Snippet Sharing: Extract intriguing sentences or paragraphs from your posts and share them as standalone content. You can even add relevant hashtags to get more eyeballs on your writing.
  2. Visual Aids: Use relevant images or even short video clips to accompany your shared content. Visuals often get more engagement than text alone.
  3. Join the Conversation: Sharing your content gives you a gateway to join bigger conversations and engage with influencers in your industry.

Developing a consistent writing style, repurposing your work, and capitalising on social media advantages are like the Holy Trinity of modern-day writing. Each element complements the other, and together, they make your writing endeavours both fruitful and enjoyable.

Improved Writing Quality

Studies like the one published in the International Journal of Business Communication indicate that writing skill improves with frequent practice (SAGE Journals, 2012).

Enhanced Business Analysis

Consistent blogging encourages better business introspection, helping you meet your audience's needs more effectively.

Faster Content Creation

The more you write, the quicker you'll get, and analytics will guide you on what your audience prefers.

Sustained Momentum

A 30-day challenge builds incredible momentum that can be sustained long afterward.

In summary, it's not just frequent posting; it's 30 days of honing multiple skills and strategies beneficial for your business and personal development.

Improved Writing Quality: The More You Write, the Better You Get

Ever heard of the 10,000-hour rule by Malcolm Gladwell? While some critics argue it's not the end-all-be-all, the premise is simple: the more you practice, the better you become. In fact, a study published in the International Journal of Business Communication supports this by indicating that writing skill improves with frequent practice (SAGE Journals, 2012).

Why is Writing Quality Crucial?

Let's be honest; nobody enjoys reading a poorly written article as much as they'd hate a cuppa gone cold. High-quality writing attracts and retains readership, builds credibility, and can turn a casual reader into a loyal follower or even a customer.

Ways to Improve Your Writing Quality

  1. Edit, Edit, Edit: After writing your initial draft, take a break. Revisit your work with fresh eyes to catch any errors, inconsistencies, or awkward phrasing.
  2. Use Tools: Consider using writing tools like Grammarly or Hemingway App, which can highlight potential issues in your work.
  3. Feedback Circle: A trusted circle of friends or colleagues who can provide constructive criticism is a treasure trove for any writer.

Enhanced Business Analysis: Consistent Blogging for Effective Introspection

Keeping a consistent blog is like having a mirror that reflects not just your face but your business strategy as well. Consistent blogging encourages a deeper understanding of your business and helps you meet your audience's needs more effectively.

How Does Blogging Aid Business Analysis?

  1. Data Gathering: Each blog post gives you data—likes, shares, and reader comments can be an invaluable source of feedback.
  2. Audience Insight: By regularly engaging with your readers through your blog, you'll have your finger on the pulse of what your audience wants.
  3. Course Correction: Based on the insights you gather, you can make real-time adjustments to your business strategy.

Faster Content Creation: Write More, Write Faster

You know the saying, "time flies when you're having fun?" Well, time also flies when you're creating content, especially if you've got the hang of it. The more you write, the faster you become at generating content. Plus, analytics are your best mate here, showing you what your audience prefers so you can create more targeted content.

Tips for Faster Content Creation

  1. Batch Writing: Dedicate specific blocks of time for writing multiple pieces. It's like meal prepping, but for your blog.
  2. Template Use: Having a basic outline or template for your usual types of posts can dramatically speed up your writing process.
  3. Audience Feedback: Keep an eye on what types of content perform best. This allows you to create more of what your audience loves, and trust me, they'll thank you for it.

So there you go. Whether it's upping the ante on your writing quality, becoming a Sherlock Holmes of business analysis, or speeding up your content creation, consistent writing is the Swiss Army knife you didn't know you needed. It's a win-win-win situation!

Why Big Names Are into Frequent Posting

Various industries, from fashion and tech to media, engage in frequent posting. Mainstream media publishes 50+ articles daily. They wouldn't do this if it didn't work, and you can't convince me that journalists can't write quality content daily... Platforms like LinkedIn Pulse allow multiple posts per day for a reason. Large sites benefit from frequent posting, as it draws in more search engine traffic and increases engagement levels. According to a survey I conducted in 2014, participants reported up to a 50% increase in search engine traffic and up to a 487% increase in subscribers.

The Difficulties of Frequent Posting

Maintaining a frequent posting schedule can be arduous, particularly for solo entrepreneurs. Challenges include the lack of a marketing plan, absence of an editorial calendar, and insufficient understanding of the audience.

Quality over Quantity: A False Dichotomy

The notion that frequent posting compromises quality is a myth. In fact, as you practice more, you develop a structured approach to content creation that enhances quality.

A Word of Caution: Beware of Other Agendas

Those who discourage frequent blogging often have alternative services to sell. Be critical when considering their advice, particularly if they don't practice what they preach.

My Personal Experience with Frequent Posting

Ah, the 30-day challenge — a timeframe that's been rather glorified in the world of self-improvement, fitness, and even business. But let me tell you, it's not just all hype; there's actually something magical about setting a 30-day target. More than just a calendar quirk, this tight but manageable window can build incredible momentum that you can ride long after the month is over.

Why 30 Days?

Why not a fortnight or perhaps 60 days? Well, according to psychological studies, it takes an average of 66 days to form a new habit (Lally et al., 2009, European Journal of Social Psychology). That's a bit more than two months. The beauty of a 30-day challenge is that it's not too short to be meaningless but not too long to be daunting. It's like the Goldilocks of time frames: just right.

Benefits of a 30-Day Challenge

  1. Achievable Goals: When you know there's an end date, you're more likely to stick to the plan. It's a bit like watching the next episode of a gripping series; you've got to know what happens next.
  2. Data-Driven Insights: A month is usually a solid amount of time to collect meaningful data. Whether it's website traffic, sales conversions, or engagement levels, you have four-ish weeks of numbers to scrutinise.
  3. Habit Formation: Although not as lengthy as the 66-day average for habit formation, 30 days still provide a significant chunk of time to get into a new routine, helping you build sustained momentum.

The Multi-Faceted Gains of a 30-Day Challenge

Skill Improvement: Consistently doing something for a month can significantly enhance your skills, whether it's writing, marketing, coding, or even juggling. Each day, you make tiny improvements that accumulate over time.

Strategic Thinking: A 30-day challenge isn't just about doing one action repetitively. It's about strategy; it's about adapting your actions based on the data and feedback you gather. That's an invaluable business skill right there.

Personal Growth: Setting and achieving a 30-day goal gives you the confidence to tackle other areas of your life and business. The pride you feel from your newfound discipline is a boost to your self-esteem, which carries its own set of advantages.

Let's get something straight: a 30-day challenge isn't just about frequent posting or repetitive actions. It's a multi-pronged strategy that benefits both your business and personal development. Through consistent effort, data analysis, and skill improvement, you'll find that momentum, once gained, is easier to maintain. In other words, it's not just a sprint; it's a warm-up for a marathon, a marathon that could well turn out to be your journey towards business and personal success.

Psychological Benefits of Frequent Posting

The mind—a fascinating landscape, wouldn't you agree? Now, let's add a layer to this landscape: the psychological benefits of frequent posting. You might think that regular posting is all about driving up your SEO score or getting more social media shares, but mate, you're only scratching the surface.

Frequent Posting and the Mind Game

So, why is posting frequently more like a psychological game of chess than a hasty game of draughts? You see, when you post regularly, you're not just throwing content out into the void; you're also building trust. Each post acts like a little psychological nudge, reminding your audience that you're still here, still relevant, and still worth paying attention to. The more you post, the more you cement your brand's image in your audience's minds, making you a reliable source of information or entertainment.

Brand Reliability and Trustworthiness

Remember this: consistency is the mother of trustworthiness. Or to be more scholarly, studies have indicated that brand trust is closely linked to consistency and reliability (Hassan et al., Journal of Product & Brand Management, 2013). By being a regular presence in your audience's life, you're showing them that you're committed to providing valuable content. This creates a snowball effect; people start to rely on you, which, in turn, increases your credibility and brand equity.

No Room for Excuses

Listen, I know it's easy to find reasons not to post. Perhaps you're too busy, or maybe you're waiting for that "perfect" content idea. But remember, the best time to post was yesterday; the second-best time is now. Scientific research even backs up the idea that taking action, as opposed to ruminating on decisions, contributes to psychological well-being (Ryan & Deci, Psychological Bulletin, 2000). So why not swap those "I'll do it later" thoughts for some action?

Not Just for Your Brand, But for You

Here's the clincher: frequent posting isn't just good for your brand; it's also good for you as a person. Each time you post, you're taking action, and action breeds confidence. Confidence can lead to greater personal and professional evolution. And let's be honest, who doesn't want to evolve into a more successful version of themselves?

Tying it All Up

Frequent posting is about so much more than just numbers and algorithms. It's a psychological strategy that can propel your brand—and you—into the realm of trustworthiness and reliability. If you're keen on personal and professional evolution, then regular posting should not just be an option; it should be a vital part of your marketing strategy. 

Ready to join the Blogging Challenge?

About the author, Sarah & Kevin Arrow


Sarah & Kevin Arrow have worked in digital marketing since 2006. They share their thoughts and tips here on this site. They'd love to help you become more visible. Book in a call or ping us a message - we're waiting to hear from you!

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