by Sarah & Kevin Arrow

Getting Website Traffic in the Summer 2023: Your Guide to Digital Stardom

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Welcome to the exciting world of the internet, where things change faster than a chameleon shuffling across a rainbow. In 2023, attracting visitors to your website might seem more challenging than baking a soufflé without it collapsing, but we've got your back!

Knowing Your Digital Audience: Your 2023 Game Plan

First things first, to win at the game of website traffic in 2023, you need to understand your ever-changing digital audience. Picture yourself as an internet Sherlock Holmes, deciphering the cryptic behaviour of modern web users. They're thirsty for rapid, dependable, and efficient content – delivering this is the secret sauce to boosting website traffic. Sure, there's AI being integrated with everything, but people are already fed up with faceless, personality-free content. They don't want more of it. Believe it or not, the world needs you your content now more than ever.

Take the voice search craze and mobile browsing mania, for example. These aren't just fleeting trends, but game-changing shifts in user behaviour. Even I found myself using the voice thingy  on my Firestick the other day. You can't get away from it. Your content strategy should bob and weave accordingly, catering to these developments and making sure your user experience is smoother than a Kenny G sax solo.

Content is King: Quality, Not Quantity is Your Checkmate

We've all heard the saying, “Content is King”, right? In 2023, it's more like “Content is Emperor”. Search engines today have the sophistication of a sommelier, sifting through content for the crème de la crème. They're not just looking for keywords, but rewarding well-structured, engaging articles that could put an encyclopaedia to shame.

The rise of long-form content is an interesting twist. It turns out, the likes of War and Peace might have been onto something – articles with over 1000 words are faring well in search engine popularity contests. But remember, it's not about turning your website into a digital version of Tolstoy's epic. What matters most is serving up tasty, relevant nuggets of info for your audience. Because as Tolstoy found out, people still read Crime and Punishment by Dostoyevsky and it's 500 pages less.

SEO in 2023: Embracing Semantic Search Like an Old Friend

Semantic search is like the new kid on the SEO block that everyone wants to befriend, but it's been around for years. Search engines have wised up, focusing on the intent behind a user's search query like a seasoned detective rather than getting hung up on individual keywords.

To get chummy with semantic search, you need to ditch the outdated practice of keyword stuffing (it's as fashionable as bell-bottom jeans now). Instead, dive deep into the topics your audience cares about, and create comprehensive, detailed content that leaves no question unanswered – think Agatha Christie solving a mystery.

The Power of Social Media: More Than Just Cat Videos

Let's not forget the mighty power of social media in driving website traffic in 2023. It's not just for sharing hilarious cat videos or mouthwatering brunch snaps. Platforms like Facebook, Instagram, LinkedIn, and Twitter can boost your reach faster than a rocket and guide traffic to your website like a digital GPS. But it's not all about shouting into the void – engaging with your audience, forming meaningful relationships, and cultivating a thriving online community is where the magic happens.

The Mighty Backlink: The Unsung Hero of SEO in 2023

Let's raise a toast to the humble backlink, still a vital cog in the SEO machine in 2023. When other trustworthy websites link back to your content, it's like getting a thumbs up from the cool kids, signalling to search engines that your content is worth its digital weight in gold. Winning strategies to earn these golden nuggets include making friends with influencers, guest posting, and creating content that's more shareable than a viral dance challenge.

Optimising Site Performance: No More Digital Sloths

Last but definitely not least, site performance is key in 2023. A slow, badly designed website will attract high bounce rates like a moth to a flame, spelling disaster for your search rankings. Prioritise lightning-fast loading times, mobile optimisation, and navigation smoother than a buttered-up otter slide to offer an optimal user experience.

Navigating the winding roads of website traffic in 2023 involves quality content, mastering SEO, harnessing the power of social media, scoring backlinks, and optimising site performance. Get the hang of these, keep your audience front and centre, and you'll be driving traffic to your digital doorstep like an online pied piper! Now, isn't that a recipe for digital success?

About the author, Sarah & Kevin Arrow


Sarah & Kevin Arrow have worked in digital marketing since 2006. They share their thoughts and tips here on this site. They'd love to help you become more visible. Book in a call or ping us a message - we're waiting to hear from you!

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