So, you've got yourself a website, congrats! But now what? You need visitors, my friend, or in other words, website traffic. And how do you get that? Well, one way is through SEO.

In simple terms, SEO is when visitors type something into a search engine, and one of your website pages shows up in the results. The searcher likes what they see in the meta description and decides to click and visit your website. Sounds easy enough, right? Well, in theory, it is, but in reality, it can be a bit trickier than that.

Now, let's talk about how search engines even know about your website. You want to make sure that your site can be easily found and ranked by the search bots. This is where a sitemap comes in handy. A sitemap essentially points out all the interesting destinations within your website to the bot, so it can crawl and determine where you belong in the search results.

Creating a sitemap may sound daunting, but you don't have to be a technical genius to do it. If you have a WordPress website and have either Yoast SEO or Rank Math (my current favorite SEO plugin) installed, it will automatically capture a list of the links on your site and create the sitemap for you.

Once you've got your sitemap, you can add it to your Google Console, and Google will send a bot to take a look. You can also submit your sitemap to Bing and other search engines to increase your chances of being found.

FAQs About Sitemaps

Q: What is a sitemap?
A: A sitemap is a file that lists all the pages on your website. It's designed to help search engines crawl your site more efficiently and effectively.

Q: Why do I need a sitemap?
A: A sitemap helps search engines find all the pages on your site and understand their relationships to each other. This can improve your website's visibility in search engine results pages (SERPs).

Q: Do I need a sitemap if I have a small website?
A: Even if you have a small website, a sitemap can still be helpful. It ensures that search engines don't miss any pages on your site, and it can improve your chances of getting your content indexed.

Q: How do I create a sitemap?
A: There are several ways to create a sitemap. If you use a content management system like WordPress, you can use plugins like Yoast SEO or Rank Math to automatically generate a sitemap for you. Alternatively, you can use online sitemap generators or create a sitemap manually.

Q: How do I submit my sitemap to search engines?
A: You can submit your sitemap to search engines through their respective webmaster tools. For Google, you can use Google Search Console, while Bing has its own webmaster tools. Submitting your sitemap can help search engines discover new pages on your site more quickly.

Q: Do I need to update my sitemap regularly?
A: Yes, you should update your sitemap whenever you add new pages or make significant changes to your site. This ensures that search engines are aware of all the pages on your site and can index them appropriately.

Hopefully, this has given you a better understanding of what sitemaps are and how they can benefit your website. Remember, a sitemap is just one piece of the SEO puzzle, but it can make a big difference in how search engines crawl and index your site.

Pros & Cons of Helping the Search Engines find Your Site


  • They find your site quicker
  • Increases your website traffic
  • Sitemaps help your website be understood
  • Keep developing your copywriting skills. Remember they will improve over time so give yourself time


  • You might find it tricky to add a sitemap
  • It's not instant results


Time spent on creating a sitemap will increase your website traffic over time. Without this, your site will be found (eventually) but not all the pages will be found, and the search engines may only have a glimpse of what you offer.

Additional Resources:


Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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