Here’s Why You Should Be Selling Your Own Digital Products!

Selling your own digital products might seem daunting to most beginner marketers. It will raise several questions in their mind… such as…

  • “Am I even qualified to create a digital product?”
  • “What if no one buys it?”
  • “How do I even get started?”

So many questions and here are the answers.

 The truth about digital products

Anyone can create a digital product. Even if you’re not an expert in a topic, you can study it in detail for a month or two and create a simple product on it. All you need to do is provide a solution to people who need help with a problem.
Know how to grow bigger roses? – Excellent. That’s a product you could create. There are thousands of gardening enthusiasts looking for an answer to this problem.
Know how to use a screen recording tool well? – Great! Create a series of video tutorials for newbies. This too is a digital product.
As long as you can do something well, you can teach it… via a digital product. Do you see the profit potential now?
You do NOT need a degree or certification for most topics. All you need is a fast and easy solution for people who are facing a specific problem.

Why you should sell your own digital products

Firstly, it’s very profitable. All you need is a page builder, some sales copy and a buy button. Then it’s just a matter of finding an audience in forums, Facebook groups, etc. and sharing your offer there.
It’s best to build a reputation first by helping people out. You’ll want to add some of them as friends and after a while, you can post a link to your offer on your Facebook wall, and those interested in your offer will click on it and may buy it.
This is just one way to drive traffic to your offer. But we’ve gone off on a tangent…

The main point to note is that creating a digital product is an asymmetric investment. While you’ll spend effort and time on it, if your product doesn’t sell well, you really don’t have much of a loss. However, if you do have a hit, the profits you make will far exceed any possible losses.

Secondly, when you sell digital products, you’ll have more control over your business. Unlike affiliate marketing, no one can reduce your commissions or leave you in the lurch by discontinuing their affiliate program. You can keep selling your digital product as long as you like and you can even recruit your own affiliates!

With a good autoresponder, you’ll be able to build a list of customers and sell to them repeatedly. This is one of the biggest benefits of selling your own products. You'll build a list of customers… and this list will yield a profit over and over, once you have a relationship of course.

Having your own digital product makes you look like an authority in your niche

Just like how publishing a book makes one seem more reputable. Quite often before someone books one of your services they want to ensure you know your stuff. So they'll look for a low investment digital product to check you out. It’s all perception here, and it works in your favour.

Digital products help people

If your digital product solves someone’s problem, they’d have derived immense value from it.
Always remember that even if other products exist on the market covering the same topic as you, you’ll still bring your own perspective and experience to the marketplace. Some people may prefer learning from you. So don’t count yourself out. I can't tell you how many years I wasted getting enough experience as a blogger before I sold a digital product. 6 years. Okay, it was 6 years, and bloggers with less experience were putting out products after 3 months and people were buying them! Your experience to help matters more than the time you have served.

Selling your own digital product has never been easier, thanks to marketplaces like Gumroad. You can set it up and have it ready for sale in just a couple of hours. So do tap into this excellent income opportunity and profit with your very own digital products!

 

About the Author Sarah & Kevin Arrow

Sarah & Kevin Arrow have worked in digital marketing since 2006. They share their thoughts and tips here on this site. They'd love to help you become more visible. Book in a call or ping us a message - we're waiting to hear from you!

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