LinkedIn newsletters are a powerful way to grow your professional audience. Done right, they can position you as a thought leader and keep your name top-of-mind with readers.
This guide breaks down how to create an engaging LinkedIn newsletter that builds meaningful connections and encourages repeat readership.
What is a LinkedIn Newsletter?
A LinkedIn newsletter is a subscription-based feature allowing you to share regular updates with your audience. Think of it as a blog, but delivered directly to the inbox of subscribers. Subscribers are notified each time you publish, making it easier to stay connected.
Why Start One?
- Build your professional brand: Share expertise and insights to enhance credibility.
- Engage with your network: Spark meaningful conversations and strengthen relationships.
- Reach a larger audience: LinkedIn amplifies newsletters to potential subscribers.
Let’s explore how you can create one that resonates.
Step 1: Define Your Focus
Choose a topic aligned with your expertise and audience interests. A focused theme keeps content consistent and valuable. For example:
- Marketing Specialist: “Mastering LinkedIn Ads: Tips for Cost-Effective Campaigns.”
- HR Manager: “Navigating Workplace Trends: Practical Advice for People Leaders.”
Mine is called Marketing Roar and Kevin's is called Whiskers of Wisdom.
Step 2: Set Up Your Newsletter
- Go to your LinkedIn profile.
- Click “Write Article” under “Post.”
- In the article editor, select “Create a Newsletter.”
- Name your newsletter. Make it clear, specific, and intriguing. For example, “Sales Tactics That Actually Work.”
- Add a compelling description explaining what readers can expect.
Once set, LinkedIn invites your network to subscribe. I love this feature, as it makes keeping in touch with your connections so easy.
Step 3: Write Engaging Content
Every issue should offer immediate value. Keep these points in mind:
- Hook them early: Start with an attention-grabbing opening. Ask a question or share an insight.
- Make it practical: Provide actionable advice or real-world examples.
- Be conversational: Write as if you're speaking directly to your audience.
For example:
“Are your emails getting ghosted? Let’s fix that. Here are three proven ways to boost reply rates.”
If you're struggling for content you can book my Blog Post Package and use the content in your newsletter.
Remember to add a header image. These are mine and Kevin's:
Step 4: Publish Consistently
Consistency builds trust. Decide on a schedule and stick to it, whether weekly, fortnightly, or monthly. Include a regular call-to-action (CTA), like:
- “Reply and let me know your thoughts.”
- “Share this with someone who’d find it helpful.”
I also like to link to blog posts and LinkedIn polls in my newsletters. I've seen some with video in, and Kevin has tried this with his YouTube Videos and they had a nice impact.
Step 5: Promote Your Newsletter
Don’t wait for subscribers to come to you. Promote your newsletter with these tactics:
- LinkedIn posts: Share snippets and link back to your newsletter.
- Share your Newsletter on X: I've found X is very good for promoting your LinkedIn newsletter.
- Engage with others: Comment on related posts, mentioning your newsletter where relevant.
- External sharing: Include the link in your email signature or encourage sign-ups from your blog.
Final Thoughts
Creating a LinkedIn newsletter takes effort but pays dividends in building influence and staying connected with your audience. Start small, focus on delivering value, and the subscribers will follow.
Now’s the time to create yours. What will your first issue be about?
Sarah x
