Repurposing your book into blogs, podcasts, and social media content can feel like a lot of work, but how do you know if it's paying off? Measuring success is vital to understanding what’s working and where you might need to adjust your strategy.
Track engagement metrics
Start with basic metrics like likes, shares, and comments. These are quick indicators of how well your content is resonating with your audience. If you notice a blog post or podcast episode getting more attention than others, you’ve found a topic that really hits home. For example, if a blog post from Chapter 3 of your book about time management gets shared frequently, it might be worth creating more content around that subject.
Monitor traffic to your website
For blogs, keeping an eye on website traffic is essential. Use Google Analytics to see how many people are reading your blog posts and how long they’re staying on the page. If visitors bounce off quickly, it could be a sign that the content isn’t engaging enough or doesn’t match their expectations. On the other hand, if certain pages are drawing in a lot of traffic, you know you’re on the right track.
Look at conversion rates
Conversion is all about turning your audience into loyal followers or customers. Whether it’s getting someone to sign up for your email list or buy your book, measuring these conversions will help you see if your content is driving meaningful action. If you’re offering a free download related to your book, track how many people sign up after reading a blog post or listening to a podcast episode.
Use social media insights
Most social media platforms offer built-in analytics that shows how well your posts are performing. Pay attention to how different types of content are received. Are video snippets getting more engagement than quotes? Is a particular platform, like LinkedIn or Instagram, driving better results? These insights can help you refine your approach and focus on what works best for your audience.
Listen to feedback
Sometimes the most valuable feedback comes directly from your audience. Pay attention to comments, reviews, and messages. If listeners love a particular podcast episode or readers praise a blog post, you know you’ve struck a chord. Similarly, if there’s constructive criticism, use it to improve your future content.
Review book sales
One of the ultimate goals of repurposing content is to boost interest in your book. Keep an eye on sales figures and see if there’s a noticeable bump after releasing certain content. For example, a series of blog posts about your book’s key themes could lead to a surge in sales as readers get more curious about the full material.
By tracking these metrics, you can measure the effectiveness of your content and make data-driven adjustments. This ensures you’re not just repurposing content for the sake of it but doing it in a way that maximises results.
Sarah x
