So, you've finally penned that dazzling guest post and it's been published on a reputable blog in your niche. Fantastic! But hold your horses before you uncork the bubbly; you're not quite finished. Contrary to popular belief, getting your guest post published isn't the end of the line. It's what you do next that counts. You see if a guest post is published and nobody reads it, does it make an impact? I think not.
Leverage Social Media
Immediate Shares
When your guest post is published, it's prime time to share it across all your social media platforms. The moment your article goes live, shout about it from the digital rooftops—think Twitter, Instagram, LinkedIn, and yes, even Facebook.
Staggered Shares
Pop your guest post into MissingLettr. MissingLettr will then turn your guest post into a complete campaign and then schedule it over 12 months. Not only is MissingLettr a massive time saver, it will help you promote your content over a longer period of time.
Community Engagement
Don't limit yourself to your own profiles; share the post in relevant Facebook groups, Reddit communities, and LinkedIn discussions. Remember to add value to the community rather than just dropping a link and fleeing the scene.
Timing and Hashtags
Consider spacing out multiple posts over a week or two for maximum visibility. You'll also want to use relevant hashtags and mentions to help your post circulate amongst those who would find it most beneficial.
Boosted Posts
If you're really keen on spreading the word, you might even consider running a paid social media advertisement specifically focused on your guest post.
Email Marketing
The Trusty Newsletter
Your existing subscribers are likely to be interested in your guest post. Feature a link to it in your next newsletter. If the guest post is a significant piece, why not devote an entire newsletter to it?
Segmenting for Success
Remember to segment your list by topics or interests, sending each post only to the most relevant subscribers. This increases the likelihood of them reading and engaging with your guest post.
Individualised Emails
A customised email promoting your guest post can provide that additional nudge for subscribers who haven't checked it out yet.
Post on Your Own Blog and Website
Snippets and Links
To drive more traffic to your guest post, why not create a shorter snippet or teaser article on your own blog that links back to the full post?
Resource Pages
If you have resource or content pages on your site, this is a good place to feature your guest posts. It lends additional credibility and provides extra reading material for your visitors.
“As Seen On”
Create a dedicated “As Seen On” page on your blog or website. It's a great way to showcase all the places you've been published, effectively building your authority in the field.
Media and Influencer Outreach
Media Pitches
You can extend the reach of your guest post by pitching it to other publications for inclusion in roundups or as cited information.
Influencer Engagement
Reach out to industry influencers who might find your guest post beneficial. While not everyone will share it, the ones that do can significantly boost your reach.
The Power of Follow-Up
It's worth following up with the blog that published your post to check if they can share it on their social media channels.
Paid Promotion Opportunities
Influencer Sponsorships
In some instances, it could be beneficial to pay a social media influencer to share your guest post, especially if they have a following that is particularly relevant to your niche.
Paid Ad Campaigns
Both Google Ads and Facebook Ads offer powerful targeting options that can get your guest post in front of the most relevant eyeballs.
Blog Promotion Options
Some blogs offer promotional options like featuring guest posts in email blasts. It's an additional cost but could be a wise investment for the right audience.
Promoting your guest posts is not a one-and-done task. It’s an ongoing endeavour that requires strategic planning and effective execution. With these guidelines, you're well on your way to ensuring that your guest posts receive the audience they truly deserve.
So, if you’re serious about content marketing and guest posting, remember that the work isn’t over when you hit “Submit.” Fancy learning more about guest posting and content marketing? Feel free to subscribe for regular tips and tricks.