So, you’ve hired a web designer, and they’ve asked you for content. Suddenly, you realize you have no idea what to send them. Do you just copy and paste random paragraphs from your old website? Throw some bullet points in an email? Type “Coming Soon” on every page and hope for the best?
Here’s the deal: a great website needs great content. Your designer can create a stunning layout, but if the actual words and images aren’t clear, engaging, and informative, your website won’t convert visitors into customers.
In this article, you’ll learn:
- Why content is just as important as design.
- What content you need to provide (and when).
- How we help clients create content—if they give us a proper brief or pay us to do the research.
Let’s make sure your website doesn’t just look good, but actually works.
1. Why Content Is Just as Important as Design
Some clients assume their web designer will just “fill in the gaps” when they don’t provide content. But here’s the truth:
- Your homepage headline determines whether visitors stay or leave.
- Your service pages explain what you offer and why customers should choose you.
- Your about page builds trust and credibility.
- Your calls-to-action (CTAs) tell people what to do next (buy, book, call, etc.).
Without strong content, your website is just a pretty placeholder.
🚫 What happens when content is missing or bad?
- Your site launch gets delayed because the designer is waiting on you.
- The design might not fit properly once the real content arrives.
- Visitors leave because they don’t understand what you offer.
✅ What happens when content is well-prepared?
- Your site is designed around your actual messaging.
- Your website feels professional, clear, and persuasive.
- You get more leads and sales because visitors know exactly what to do.
2. What Content You Need to Provide (and When)
To keep your project on schedule, provide content before the design process starts. Here’s what you need to prepare:
1. Homepage Content
✔ A clear headline that explains what you do in one sentence.
✔ A short, engaging paragraph about your business.
✔ A call-to-action (e.g., “Book a Call,” “Shop Now,” “Get a Free Quote”).
🚀 Example:
“Helping small businesses grow with custom web design that converts visitors into customers.”
2. Service or Product Pages
✔ A short, benefit-driven description of each service/product.
✔ Any key details (pricing, packages, features, etc.).
✔ FAQs to address common customer concerns.
🚀 Example:
“Our SEO services help businesses rank higher on Google, attract more leads, and increase sales—without paying for ads.”
3. About Page
✔ A story about why you started your business.
✔ What makes you different from competitors.
✔ A professional photo of yourself or your team (optional, but great for trust).
🚀 Example:
“We started this agency because we saw too many businesses wasting money on bad websites. Our mission is to build sites that actually get results.”
4. Contact Page
✔ Your preferred contact methods (email, phone, social media).
✔ Your business location (if relevant).
✔ A contact form with the fields you need (name, email, message, etc.).
5. Blog Posts (If Applicable)
✔ Topics that are relevant to your audience.
✔ Well-structured articles with a clear point.
✔ SEO-friendly keywords (if you care about ranking on Google).
3. What If You Don’t Have Time to Write? (That’s Where We Come In!)
We get it—not everyone has the time (or desire) to sit down and write content. That’s why we offer content writing services for our clients.
Here’s how it works:
- If you provide a proper brief: We can refine your content, make it clearer, and structure it for your website.
- If you don’t have content at all: We can write it for you—but that takes research, and research takes time. So, we charge for content creation as a separate service.
🚫 What we don’t do:
- Guess what your business is about based on vague emails.
- Copy content from your competitors.
- Fill in your site with generic, meaningless placeholder text.
Great content takes effort. If you want us to handle it for you, we’re happy to—but it needs to be treated as part of the project budget.
4. How to Make the Content Process Easy (For Everyone)
Want to keep your project moving smoothly? Here’s what you can do:
✔ Start early. Don’t wait until the last minute to think about content.
✔ Use simple language. Your content should be clear, not full of jargon.
✔ Keep it customer-focused. Talk about benefits, not just features.
✔ Be responsive. If we need clarification, answer quickly to avoid delays.
🚀 Bonus Tip: If you’re struggling, send us bullet points, and we’ll help structure them into proper web content.
Your website’s design can only do so much—it’s your content that convinces visitors to take action. By providing clear, compelling text before the project starts, you help ensure a smooth design process and a final site that actually drives results.
Recap:
✔ Provide content upfront so your designer isn’t waiting on you.
✔ Include clear messaging that speaks to your ideal customer.
✔ If you need help, we can write it—but only if you give us a proper brief or pay for research.
Next step: Before your project starts, gather your content or talk to us about professional writing services. The sooner we have great content, the sooner you’ll have a great website!
Sarah
