Turning a how-to post into a checklist can boost your blog's appeal.

This article will help small business owners transform their existing how-to content into engaging checklists. This can attract more visitors and convert them into email subscribers. What's not to love about that? Yes, that's right today's post is about taking an existing piece of content and creating something new with it. This halves the time taken with content creation and adds more value to your audience!

In this article, you will discover:

  • How to identify the best how-to posts to convert.
  • The step-by-step process of creating a checklist.
  • Ways to use and promote your checklist for maximum impact.

Let's dive into the details.

The Importance of Checklists

Checklists are invaluable tools. They simplify complex tasks into manageable steps, making information easier to digest and follow. For small business owners, checklists can enhance user experience, encouraging readers to stay longer on your site and return for more content.

Benefits of Checklists:

  • Enhanced Readability: Checklists break down information, making it straightforward.
  • Improved Engagement: Readers prefer concise, actionable content.
  • Increased Traffic: Shareable checklists attract more visitors to your blog.

Example: Instead of a lengthy guide on “How to Improve Your SEO,” a checklist titled “10 Essential SEO Steps for Beginners” is more appealing and shareable.

Selecting the Right How-To Post

Not all how-to posts are ideal for conversion. Choose posts that offer clear, actionable steps. Look for content that can be easily broken down into a series of concise actions.

Criteria for Choosing a How-To Post:

  1. Clarity: The original post should have distinct steps.
  2. Relevance: Ensure the topic is relevant to your audience.
  3. Length: Posts with multiple steps work best.

Example: A post titled “How to Start a Blog” can be effectively turned into a series of checklists with elements like “Choose a Domain Name,” “Set Up Hosting,” and “Install WordPress.”

Step-by-Step Guide to Converting a How-To Post

Converting a how-to post into a checklist is straightforward. Follow these steps:

  1. Identify Key Steps: Extract the main actions from your how-to post.
  2. Simplify Each Step: Rewrite each step in clear, concise language.
  3. Organise Logically: Arrange the steps in a logical order.
  4. Add Checkboxes: Ensure each step is followed by a checkbox for easy tracking.

Example Conversion: Original Post: “How to Create a Content Calendar”

  • Define Your Goals
  • Choose Your Tools
  • Plan Your Content
  • Assign Tasks

Checklist Version:

  • Define Your Goals
  • Choose Your Tools
  • Plan Your Content
  • Assign Tasks

Formatting Your Checklist

Proper formatting is key to an effective checklist. Use bullet points, bold text, and checkboxes to make it visually appealing and easy to follow.

Tips for Formatting:

  • Use Bullet Points: Organise steps clearly.
  • Bold Key Actions: Highlight important tasks.
  • Include Checkboxes: Allow readers to tick completed tasks.


  • Define Your Goals
  • Choose Your Tools
  • Plan Your Content
  • Assign Tasks

 Using Your Checklist as a Content Upgrade

A content upgrade is an incentive offered in exchange for a reader's email address. Checklists make excellent content upgrades because they provide immediate, practical value.

Creating a Content Upgrade:

  1. Create the Checklist: Follow the steps outlined above.
  2. Design a PDF Version: Use tools like Canva or Designrr.
  3. Add a Call-to-Action: Encourage readers to download the checklist.

Example: “Download our free checklist: '10 Steps to Boost Your SEO' by subscribing to our newsletter.”

Promoting Your Checklist

Once your checklist is ready, promote it across various channels to maximise its reach.

Promotion Strategies:

  • Email Marketing: Send the checklist to your subscriber list.
  • Social Media: Share the checklist on platforms like X (Twitter), Facebook, and LinkedIn.
  • Blog Posts: Include a link to the checklist in relevant blog posts.

Example: “New on the blog: '10 Essential SEO Steps for Beginners' – download your free checklist today!”

Checklists can transform your how-to posts into engaging, actionable content. By following the steps outlined, you can create checklists that enhance user experience, drive traffic, and build your email list.

Key Takeaways:

  • Identify the best how-to posts for conversion.
  • Follow a step-by-step guide to create effective checklists.
  • Use and promote your checklists as valuable content upgrades.

Remember, a checklist is really useful to your audience, and can help you turn your how-to posts into subscriber magnets.

Sarah x


Sarah Arrow

With over 20 years of experience, Sarah Arrow (me!) knows the ins and outs of effective blog writing, which is why she makes her excellent at website copywriting, or, as a blog copywriter. My expertise ensures your blog will captivate readers and deliver your message effectively. Experience? This spans various industries, giving me a unique perspective and a wealth of knowledge to draw upon. This extensive background means she can adapt her writing to fit your specific needs and audience.

Ready to elevate your website or blog? I am the writer you need. My experience, skill, and passion for online writing make me the perfect choice for your blog copywriting needs. Contact me today and see the difference a professional content writer can make.

What Sets Me Apart?
Human Touch: My writing resonates on a personal level. I understand human psychology and use this to create content that connects.
Attention to Detail: Every post is detailed. Grammar, style, and accuracy are important in my work.
Consistency: I deliver high-quality content consistently, ensuring your website blog remains fresh and engaging.

If you're ready to get started join the free blogging challenge and do it yourself, or call me on 07816 528421 to do it for you.

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