I've mentioned before that YouTube is great for increasing your website traffic. There's no denying video marketing is powerful, in this article I'm going to share tips on how to use transcripts to grow your website traffic, and the tools that will help you!

The Power of Video Marketing  – The Research

  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • Video increases organic search traffic on a website by whopping 157%. (Conversion XL)
  • Video marketers gain 66% better qualified leads (per year) (Optinmonster)

Videos are great for building rapport, as well as increasing your visibility.

How do you get that increase in organic search traffic?

Research shows that 85% of video on Facebook is watched in silence. This means the video is captioned, or contains text so the viewer can consume the content with ease.

But… Not everyone loves video. People read faster than they watch. Why waste 15 minutes watching a video when you can read it in 3 minutes? This is where the transcript swings into action. When you transcribe your videos you have the video content AND the text. It means your audience doesn't miss out, and it increases the time they spend on your website. In other words, it's having your video cake and eating it!

What is a Video Transcript?

A video transcript is all the words spoken in your video, in text format. Your transcriber takes your video, and created a document of all the words spoken in the video. Your transcript is that document, and it's what you'd paste into the blog post with your video.

It's not just videos that benefit from transcribing, if you podcast you can have the audio transcribed and use them as show notes (with a little bit of editing).

How a transcript benefits your audience

Designrr says it best here:

Bigvu Teleprompter

The steps to using BigVu are simple:

  1. You install the app on your phone.
  2. Open BigVu on your desktop/laptop
  3. Add the script
  4. Open the app and your script is there!
  5.  You can record your video in the app, with the words on the screen.

Your eyes are always in the right place, and you don't have to worry about remembering everything you want to say!

As you can see, there are many benefits to transcribing your videos and adding that content to your website. Not only does it increase your website traffic, it increases your audience size as you're more inclusive.

Pros & Cons of Transcribing Videos for Website traffic

Pros:

  • You reach new audiences as not everyone is a watcher
  • More website traffic (of course)
  • Helps you increase your position in the search engines
  • Your reader/viewer stays on your site for longer
  • Better user experience and is more inclusive

Cons:

  • Takes time to edit the transcription
  • Isn't 100% accurate
  • You'll notice how many verbal ticks you actually have
  • You have to remember to use your teleprompter app

Conclusion:

If you're not adding transcripts to your video content, then you're missing out, and so are your potential customers; they're missing out on doing business with you. The tools to make this easy can be picked up on Appsumo, so there's no excuses for not having more traffic to your website!

Additional Resources:

About

Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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