Feeling like it’s time to give your website and online business strategy an overhaul? Not sure if it’s worth the effort? Confused about where to begin? We've got you covered. This post contains questions. Many questions to ask yourself so you can see where you need to improve your website and web marketing strategy.
Are you meeting your income projections?
The purpose of having a business website should be to create revenue. It's reasonable to assume that in the first year or first few years, you will not be as prosperous as you may hope. And it’s even harder to maintain enthusiasm when people ask you how your business is doing.
You don’t have impressive numbers to share with them. So you feel a little deflated.
This is normal. Growing a business takes time. Sometimes, it takes years.
However, the general pattern in looking at a chart of your online sales is that they would be increasing very gradually.
The amount that you set for an income goal and the rate at which your income increases will depend on a few factors. Like what?
- The amount of work that you put into building your website and business functionality.
- The amount of your financial and time investment.
There are different ways for you to get necessary tasks accomplished so that your website makes money, and becomes a reliable source of revenue.
- You can hire workers to perform tasks.
- You can automate certain tasks by investing in software systems.
- You can work harder and for longer hours to complete the tasks yourself.
If you find yourself putting in a large number of hours and dollars, but the income that you have generated does not seem to match the effort you're making, it's a very good sign that you need to improve the way that your online business works in a number of areas.
What portion of your business is conducted online?
The online business simplifies real-world business. Some business actions will still take place in the physical world.
If you haven’t yet automated substantial portions of how your online business operates, you could be short-changing yourself tens of hundreds of thousands of dollars per year.
Get serious training on how to set up an online business. You could be looking at a sizable increase in income, with work and effort up front that means less work and effort down the road.
How good is your marketing communication- putting the message out?
You want your marketing to be both effective and consistent. That means sharpening your effort in a few areas:
- Where you show up
- How often you show up
- The voice of your marketing (target audience)
- What you say and how you say it
- A good balance of persuasion versus factual information that your readers want and need
- Your ability to attract your ideal customer
It’s no secret that website marketing has become very complex, putting the onus on the entrepreneur who is expected to sift through what is often conflicting advice. Should you be on TikTok? Should you pay for Google ads, or is that a complete waste these days?
The best thing to do is make a plan, take a strategic approach, be consistent, analyze what’s working, and make changes along the way.
Your marketing might sometimes be hit or miss, it’s true. But you’re more likely to hit when you’re marketing in the first place, as opposed to not even having your head in the game at all.
FACT: your website won’t get you far if it sits there stagnant. Having a web presence is better than nothing… but it will surely slow your growth to a near-dead crawl if your website just sits there getting more outdated by the day.
Have you created some products, and if so, are they actively performing to bring sales?
A web business can choose from physical and informational products to sell.
If you offer content-based solutions, or information products such as courses, then the bulk of the work that goes into your product creation will be virtual.
That means it can be performed on a computer from a remote location or a series of locations.
There is huge potential to set up income-generating information products on the web that eventually sell themselves.
This is the ideal business model for the shoestring marketer who’s looking to build on income as it comes in. That means making some money, investing what you made back into more product development and marketing, and doing a kind of step-forward, step-back kind of dance toward success.
Have you streamlined your customer communication?
In both a physical, real-world and virtual, information-based business, you likely have common questions that customers ask, every single day. You find yourself typing emails over and over.
In fact, there’s almost nothing you’d rather do less than spend your day buried in business-related tasks, then check your email and find a new set of people asking the same, old questions.
Here are some areas to create templates for so you can “set and almost forget” your customer communication:
Initial, up-front questions about your business offerings
- Questions about how to place an order
- Questions about the order process
- Questions about how to remit payment, access whatever they purchased
- Information that you’ll need to provide customers before, during and after the purchase and delivery of their product.
- Troubleshooting questions that can help people help themselves out of common problems.
- Questions about your return policy if any
- Questions about legal disclaimers and what you provide and are responsible for
And if you need help overhauling your online business?
Book in a free call. With extensive business experience (30 years+) combined with 20+ years of digital marketing experience; you've found the sounding board you've been looking for.