by Sarah & Kevin Arrow

The Ultimate Content Marketing Guide: Keeping Epic Content Evergreen

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Dear content enthusiasts, as we approach the final leg of our content marketing challenge, let's take a moment to bask in the glory of all we've covered: strategy, distribution, planning, formats, headlines, publishing, repurposing, and, of course, the crafting of epic content. Quite a journey, wouldn't you agree?

But what good is all that epic content if it withers away on the digital shelf? Today, we'll unwrap the secrets of keeping epic content evergreen, continually refreshed, and bursting with relevance. The potential for endless promotional opportunities awaits, so grab a cuppa and let's dive in!

What is “Epic Content”?

The Definition of Epic Content

You've likely stumbled upon a piece of content that just stopped you in your tracks. It was informative, engaging, and, dare I say, epic. But what does “epic” mean in this context?

Epic content is content that stands the test of time. It's relevant, resonates with readers, and offers something valuable that people come back to again and again.

Examples of Epic Content

Think about classic literature, profound speeches, or even that favourite recipe that's been passed down through generations. It's content that transcends the ordinary and becomes something greater.

Why Keep Epic Content Evergreen?

Why Evergreen Content Matters

Evergreen content isn't just a fancy buzzword. It's a lifeline in the turbulent seas of digital marketing. By keeping epic content evergreen, you ensure that it stays relevant, attracting new readers while retaining the old ones.

Best Practices for Keeping Content Fresh

How do you make sure that content doesn't just fade away? Here's a hint: It's not magic, but a careful mixture of creativity, analysis, and a sprinkle of love. From regular updates to responsive design, there are ways to keep your epic content evergreen.

Tips for Keeping Epic Content Evergreen

There's no magic wand to wave here, but with careful nurturing, you can keep your content as fresh as a newly bloomed daisy. Here's how:

1. Regularly Update Content

Did you hear about that latest industry trend? Keep your content in tune with what's happening in the world around you. Regular updates not only keep your content fresh but also show your readers that you're on top of things.

2. Engage with Your Audience

Remember to talk to your readers. Yes, literally! Ask for feedback, respond to comments, and create a community around your content. People stick around where they feel heard and valued.

3. Use Visuals Wisely

A picture speaks a thousand words, but remember to keep it relevant. Visuals that complement your epic content can make it even more appealing and timeless.

4. SEO Best Practices

Optimise for search engines by using relevant keywords and quality backlinks. After all, what's the use of keeping epic content evergreen if people can't find it?

Schedule Regular Content Audits

  • Why? Regular reviews keep your content in top shape.
  • How? Add reminders in your calendar to revisit epic content every quarter or annually, depending on shelf life.
  • Example: If you have a guide on the latest technology trends, an annual review might be best to ensure everything stays up-to-date.
  • Technology Industry Example: Check for updates in programming languages and tools, aligning your content with the latest versions.
  • Healthcare Industry Example: Review medical guidelines and incorporate any recent findings or best practices.

Review New Industry Data

  • Why? Staying current keeps your readers trusting and coming back.
  • How? Research if new statistics or trends need to be incorporated.
  • Example: Refreshing industry statistics in a report to maintain current insights.
  • Finance Industry Example: Update investment trends and market analysis to reflect the latest economic landscape.
  • Fashion Industry Example: Infuse new seasonal trends and emerging designers' insights into your style guides.

Incorporate Client Case Studies

  • Why? Success stories reinforce your advice's effectiveness.
  • How? Regularly add new client success stories.
  • Example: A marketing agency could update its SEO guide with recent client success stories.

… and the list goes on!

Creative Ways to Reinvigorate Epic Content

Sometimes, your content needs a little sparkle to bring it back to life. Here are some fabulous ways to breathe new life into your evergreen material:

  • Refreshing Statistics and Studies Referenced: Update with the latest data to keep your content feeling fresh.
  • Introducing Case Studies from Recent Customers: Showcase real-world success to add credibility.
  • Creating a Roundup of New Related Tools: A list of the latest tools can add value and relevance to your existing guides.
  • Incorporating Additional Content Formats: Who said an article can't have a video sibling? Mix it up to appeal to different learning styles.

Keeping your epic content evergreen may seem like a thankless task, but long term the results are amazing!

About the author, Sarah & Kevin Arrow


Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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