You're immersed in the world of blogging, where words are the vehicles driving ideas across the vast expanses of the digital universe. Yet, as you might have noticed, not all vehicles are created equal. Some zoom across the information highway, catching eyes and igniting conversations, while others seem to trudge along, or worse – fail to start. What sets them apart? The magic wand of keywords!

Understanding Keywords:

Let’s kick things off by demystifying what keywords are. In the simplest terms, keywords are the terms or phrases that people type into search engines when they’re looking for something. They are the bridge connecting your brilliant blog to the folks who would love to read it. For instance, if you’re running a quaint little bakery in Brighton and pen down a blog post on “The Secret to Baking the Perfect Sourdough”, you’d want to sprinkle keywords like “sourdough baking tips” or “perfect sourdough recipe” throughout your post. This way, when someone hankers for homemade sourdough and hits up Google, your blog post is right there, waiting to spread the doughy wisdom.

Search engines like Google are quite the matchmakers, pairing up search queries with content that best answers them. The better your keywords, the better your chances of being set up by Google!

Keyword Research:

Now, how do we find these magical phrases? Welcome to the treasure hunt called keyword research. Tools like Google Keyword Planner or SEMrush are your maps leading to the keyword gold. They give you a peek into important metrics like Search Volume (how many people are searching for a particular keyword) and Keyword Difficulty (how hard it would be to rank for it).

For instance, our bakery blogger might find that “sourdough baking tips” has a decent search volume but “perfect sourdough recipe” is a less competitive keyword. Long-tail keywords, those longer and more specific phrases like “homemade sourdough bread recipe for beginners” are usually lower in competition and can be your ticket to reaching a more targeted audience.

Competitor Analysis:

It’s wise to have a little nosy at what the neighbours are up to, especially if they have a bustling blog following. Tools like Ahrefs or Moz can help you snoop around to find out what keywords your competitors are ranking for. Say, our baker finds out that a competitor is ranking well for “gluten-free sourdough recipe”. A light bulb moment! That could be a great keyword to explore in the next blog post.

Keyword Implementation:

Now that you have your treasure chest of keywords, it’s time to weave them into your blog. Remember, it’s not about cramming them in, but sprinkling them naturally within your content. A good rule of thumb is to include your primary keyword in the title, first paragraph, and a couple of times throughout the post. And let’s not forget about LSI (Latent Semantic Indexing) keywords – these are related terms that help search engines get the gist of your content. In our bakery blog, LSI keywords could be “yeast”, “fermentation”, or “baking”.

Tracking Keyword Performance:

Once your post is out in the wild, you’d want to know how well those keywords are performing. Tools like Google Analytics or SEMrush come to the rescue again, helping you track the performance of your keywords. If “gluten-free sourdough recipe” is bringing in a tonne of traffic, you might want to explore that theme further in future posts.

Mistakes to Avoid:

A word to the wise – avoid the trap of keyword stuffing. Search engines are smart cookies and can penalise you for overuse of keywords. Also, remember not to ignore long-tail keywords or skip on tracking your keyword performance. Learn from the missteps of others and keep refining your strategy.

Evolving Your Keyword Strategy:

Just like the digital world is ever-evolving, your keyword strategy should be fluid too. Stay updated with the latest SEO best practices, learn from your analytics, and don’t shy away from experimenting with different keyword types.

Now that you’ve had a glimpse into the magic of keywords, it’s your turn to wield this wand and cast a spell on your blog’s visibility and engagement.

Embarking on a keyword strategy journey might seem like venturing into a dense forest, but with the right tools and a dash of curiosity, you’ll find a path that leads to a bustling blog. Got a keyword strategy tip or a tale to share? We’re all ears! And if you’re keen on diving deeper into the SEO rabbit hole, hit that subscribe button for more insights delivered straight to your inbox.


Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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