by Sarah & Kevin Arrow

Let Storytelling Lead Your Brand to Greatness

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Storytelling is a greatly effective business skill, and when used right, it can help solidify your brand in the hearts and minds of your audience. Many major brands have already figured this out and use this skill regularly.

You can see this most frequently in commercials. In a simple marketing technique, many brands will tell a short story in their commercial, usually centred on how their product is improving customers’ lives.

Even when these stories aren’t real, they still work to provide an example of how their product can help you in real life. This makes a much more convincing argument for why you should purchase it since you end up relating or wanting to relate to the commercial.

Often, major brands and corporations can seem very cold and unwelcoming to customers. It can appear to be all very strictly business, which can be off-putting to some people.

By telling a heartwarming story, you can get around the negative image of a large corporation, and instead provide them with a nice tale about how your product helped change lives for the better.

This isn’t just effective for general consumers, though. This skill as a whole can help when dealing with other businesses such as manufacturers and suppliers when working to get good deals with them.

If you’re able to be very friendly with the other businesses you work with, they’re going to probably be more receptive to your business offers than they would be if you were boring and stale with them.

You can even apply this skill in business conferences, both in one-on-one talks and in major presentations. You’ll be presenting your brand in a great light, and others will surely take note of how you represent your company.

The way you market and represent your brand is incredibly important. By utilizing storytelling effectively, you’re going to be able to make your brand seem far more appealing and kind-hearted compared to others.

Those who don’t opt into learning this skill will find themselves dealing primarily with cold facts and statistics alone, which sometimes isn’t enough to make your brand seem better than the competitors who put in more effort.

Learn storytelling in order to better promote your brand both within the industry and outwardly to customers. You can even use it to help with the recruitment process when hiring new employees to make them feel more welcome.

About the author, Sarah & Kevin Arrow


Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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