Imagine this: you’re browsing Amazon for your next read. Two similar books catch your eye. One has a plain product page with a basic blurb. The other has vibrant graphics, a comparison chart, and highlights its key themes visually. Which would you choose?
Kindle A+ Content gives authors the power to create that engaging second page. It helps your book stand out and speaks directly to potential buyers. It’s not just decoration; it’s a proven sales tool.
In this post, you’ll discover:
- What Kindle A+ Content is and why it matters.
- Key features and best practices to maximise its impact.
- How to create effective A+ Content, with examples.
Let’s explore how this tool can transform your book’s product page.
What is Kindle A+ Content?
Kindle A+ Content is a feature in Amazon’s Kindle Direct Publishing (KDP) platform. It allows authors and publishers to enhance their book product pages with custom visuals and text modules. These extras sit below the book description, helping your page stand out from the sea of competitors.
Think of it like decorating a shop window. While the cover and title draw customers in, A+ Content convinces them to step inside and buy.
What Can You Include in Kindle A+ Content?
Amazon provides various modules you can customise to create engaging layouts. Here’s what you can work with:
- Image & Text Combinations: Add compelling visuals alongside short, benefit-driven text.
- Comparison Charts: Help readers understand the differences between books or editions.
- Highlight Features: Showcase unique aspects of your book, such as genre-specific elements or a snippet of a glowing review.
Example:
For a mystery novel, you might create a timeline graphic teasing key events. If you write non-fiction, use a clean chart to compare your book’s benefits against similar titles.
How Does A+ Content Work?
Amazon provides a drag-and-drop system, so no coding skills are needed. Here’s a simple breakdown:
- Log into KDP: Access A+ Content from the “Marketing” tab.
- Choose a Module: Select a pre-designed layout. Options range from single images to detailed comparisons.
- Customise Your Design: Upload high-resolution images and craft concise, benefit-focused text.
- Submit for Approval: Amazon reviews all A+ Content before publishing it.
Once approved, your A+ Content appears below the book description. It’s visible on desktop and mobile, giving your book a professional edge.
Why Does Kindle A+ Content Matter?
Amazon shoppers make decisions quickly. A+ Content grabs their attention while reducing hesitation. By using visuals and organised text, you answer common questions without overwhelming buyers.
Here’s how it works psychologically:
- Clarity builds trust. Buyers feel confident when they see polished, professional content.
- Imagery triggers emotion. Pictures evoke curiosity and excitement about your book.
- Simplicity reduces friction. Clear comparisons make purchasing decisions easier.
For example, a series author might include a chart showing which book to read first. This small detail can turn curious browsers into committed buyers.
How A+ Content Improves Sales
A+ Content builds trust and highlights key selling points. It answers questions buyers may have without making them search elsewhere. This reduces decision-making time and increases the likelihood of a sale.
Here’s why it works:
- It Grabs Attention: Visuals stand out on an otherwise text-heavy page.
- It Communicates Quickly: Buyers often skim—graphics and concise text get your message across faster.
- It Reduces Hesitation: Clear comparisons, features, and benefits reassure buyers about their choice.
Example:
Imagine a reader debating between two cookbooks. One has A+ Content showcasing vibrant recipe images and a chart comparing cuisines. The other has a plain description. Which do you think they’ll pick?
Psychological Triggers at Play
Kindle A+ Content taps into key psychological triggers:
- Social Proof: Include reader quotes or awards to build credibility.
- FOMO (Fear of Missing Out): Highlight exclusive bonuses or unique features.
- Clarity: Use visuals to simplify information, making it easier to process.
Example:
A self-help author could feature a testimonial saying, “This book changed my life in one week!” paired with a clean graphic of the book’s framework.
How A+ Builds Your Brand
Consistent A+ Content reinforces your author identity. Your tone, style, and visuals should reflect your book’s theme and target audience.
Fiction Example: Use atmospheric images to match your book’s genre. A dark fantasy novel might feature moody, shadowy artwork.
Non-Fiction Example: Professional-looking charts and diagrams show you’re serious about delivering value.
By using Kindle A+ Content effectively, you make your book stand out while building trust and excitement. Next, we’ll dive into best practices to ensure your A+ Content performs brilliantly.
Best Practices for Effective Kindle A+ Content
Creating Kindle A+ Content isn’t just about filling a template to sell more books—it’s about persuading readers. Great A+ Content is visually appealing, concise, and focused on what matters to your audience. Follow these best practices to make your content shine.
1. Keep It Concise and Reader-Focused
Readers scan rather than read. Use short, punchy sentences and focus on benefits. Avoid long paragraphs or technical jargon.
Example:
Instead of:
“This comprehensive guide includes step-by-step instructions on mastering complex knitting techniques.”
Say:
“Master knitting techniques with simple, step-by-step instructions anyone can follow.”
2. Use High-Quality Visuals
Blurry images or mismatched colours can ruin your credibility. Invest in professional graphics or illustrations that enhance your book’s appeal.
Example:
- A fantasy novel could feature a map of its fictional world.
- A cookbook could include mouth-watering photos of featured recipes.
Amazon’s image guidelines require JPG or PNG files under 2MB, so optimise accordingly.
3. Highlight the Benefits
Focus on what your readers gain, not what your book does. Highlight how your book solves problems, entertains, or educates.
Example:
For a self-help book:
“Unlock confidence in 7 days with actionable strategies anyone can apply.”
For a thriller:
“Experience a gripping story that will keep you up all night.”
4. Incorporate Social Proof
Social proof reassures potential buyers. Use quotes from reviews, awards, or recognisable endorsements.
Example:
A historical fiction book might feature:
“Readers are saying: ‘Brought history to life—I couldn’t put it down!’”
5. Match the Style to Your Audience
Your A+ Content should reflect your book’s tone and genre. Serious nonfiction requires a clean, professional design, while fiction allows for more creativity to evoke mood.
Examples:
- Romance: Soft colours and floral imagery.
- Sci-Fi: Sleek designs with futuristic fonts.
- Non-Fiction: Charts, infographics, or professionally styled photos.
6. Make Comparisons Easy
If you have a series or multiple books, include a comparison chart. Show how each book fits together or what makes one edition unique.
Example:
For a trilogy:
| Book | Focus | Reader Benefit |
|---|---|---|
| Book 1 | World-building | Introduces characters and conflicts. |
| Book 2 | Character Growth | Deepens relationships and stakes. |
| Book 3 | Climactic Finale | Delivers an unforgettable conclusion. |
7. Test and Refine
Not all layouts or styles work equally well. Try different combinations of text and visuals to see what resonates. Check your book’s performance before and after adding A+ Content to gauge its impact.
By following these best practices, you can create Kindle A+ Content that connects with readers and drives sales. Next, we’ll discuss how to craft your A+ Content step-by-step.
How to Create Kindle A+ Content
Now that you know the value of Kindle A+ Content, let’s break down the creation process. This is a straightforward task within the Kindle Direct Publishing (KDP) platform. With a little planning, you’ll have professional-looking content ready to elevate your book page.
Step 1: Access the A+ Content Manager
Log in to your KDP account. On the dashboard, select the Marketing tab, then click A+ Content Manager. Choose your target marketplace (e.g., Amazon UK or Amazon US) to begin.
Step 2: Select a Module
Amazon offers various pre-designed modules. These are drag-and-drop templates you can customise with text and images. Some popular options include:
- Single Image with Text Overlay: Great for highlighting key book benefits.
- Image and Text Combination: Showcase visuals alongside explanatory text.
- Comparison Chart: Ideal for series or multi-book authors.
Example:
For a cookbook, select the Image and Text Combination module. Use high-quality photos of recipes paired with benefits like “Perfect for busy weeknights!”.
Step 3: Create Your Content
This is where the magic happens. Craft visuals and text that work together to grab attention and drive interest.
Tips for Text:
- Keep sentences short and benefit-driven.
- Use headings to organise information.
- Focus on what makes your book unique.
Example:
For a historical novel:
- Heading: “Step Into 18th-Century Paris”
- Text: “Immerse yourself in the intrigue, romance, and danger of revolutionary France.”
Tips for Visuals:
- Use high-resolution images (JPG or PNG under 2MB).
- Align visuals with your book’s genre and tone.
- Avoid clutter—keep designs clean and professional.
Example:
For a thriller, feature moody, dark images that hint at the suspenseful tone.
Step 4: Preview and Submit
Amazon provides a preview tool to check your content on both desktop and mobile views. Ensure text is easy to read, visuals aren’t pixelated, and all information flows logically.
Once satisfied, click Submit for Approval. Amazon reviews your content, which usually takes 7 days or less.
Step 5: Monitor Results
After approval, your A+ Content will appear beneath the book description. Track sales and reviews to see how the content affects performance. If results seem underwhelming, refine your approach with new layouts or messaging.
Creating Kindle A+ Content doesn’t require design expertise—just a clear focus on what resonates with your readers.
Examples of Effective Kindle A+ Content
Great Kindle A+ Content connects with readers and highlights what makes your book special. Let’s explore some examples to inspire your designs.
Fiction Example: A Fantasy Novel
Visuals:
- A stunning map of the fictional world, showing key locations.
- Character illustrations that match the book’s tone.
- Atmospheric background textures, like aged parchment or glowing runes.
Text:
- Headline: “Enter a World of Magic and Betrayal”
- Subheading: “Discover kingdoms, prophecies, and unforgettable heroes in this gripping fantasy series.”
- Supporting Text: Use short paragraphs to tease the plot, e.g., “Will the reluctant prince embrace his destiny, or doom his people?”
I love the Sarah J. Maas fantasy books, and here's some of her A+ Content:
This is a slider, and you can click the arrows and see her range of books. On the last slide there's a link to her store with all her books. What I love about this, aside from the Amazon slider is the colourful A+ content with Social Proof and book images. I particularly like that last image with the roses in the background.
And each of Sarah J Maas's books has its A+ content. It's a visual treat to skim through her book pages:
But… It's not just fiction stories that benefit from A+ Content
Non-Fiction Example: A Self-Help Book
Visuals:
- Clean, bold graphics that illustrate key concepts.
- A diagram summarising the book’s framework or strategies.
- Testimonials highlighted in modern, minimalist designs.
Text:
- Headline: “Transform Your Habits in 30 Days”
- Subheading: “Practical advice, real-world examples, and simple steps to lasting change.”
- Supporting Text: Include a benefits-focused list, e.g.:
- “Learn how to overcome procrastination effortlessly.”
- “Unlock your potential with science-backed strategies.”
I particularly love this example from Dan Pink and his Regret book. Your eyes follow the arrows into the testimonials.
Children’s Book Example
Visuals:
- Bright, colourful illustrations of characters or scenes.
- Fun, playful fonts for headings and captions.
- Photos of children enjoying the book to create a personal touch.
Text:
- Headline: “A Story That Sparks Imagination”
- Subheading: “Join [character name] on an exciting adventure that kids will love!”
- Supporting Text:
- “Perfect for bedtime reading or independent exploration.”
- “Teaches lessons about friendship, courage, and kindness.”
I love this example from Julia Donaldson and Axel Scheffler. You can see the gorgeous images from the book. There will now be a short intermission where I buy my little grandaughter a few more books for her collection…
Series Example: A Thriller Trilogy
Visuals:
- A comparison chart showing the theme or focus of each book.
- Covers of all books in the series, displayed side by side.
- A gripping quote overlaid on a dramatic background.
Text:
- Headline: “The Series You Won’t Be Able to Put Down”
- Subheading: “Follow Detective [Name] through three heart-stopping cases.”
- Supporting Text:
- “Book 1: The case that started it all.”
- “Book 2: The investigation that risks everything.”
- “Book 3: The finale you’ll never forget.”
This example is from Lisa Jewell. I love how the brand colours show through on this A+ Content, I can just imagine this book in my hands.
A few more examples of A+ Content:
Bringing It All Together
Kindle A+ Content isn’t just about filling up space on your product page—it’s your chance to create a compelling buying experience for potential buyers. By combining clear messaging, engaging visuals, and audience-focused details, you can turn casual browsers into loyal readers.
Steps to Success
Here’s how to make sure your A+ Content delivers:
- Understand Your Audience: Tailor your visuals and text to what your readers value most. Romance readers want emotional hooks, while non-fiction buyers need clear benefits.
- Focus on Benefits: Highlight what readers will gain, whether it’s entertainment, knowledge, or inspiration.
- Keep it Professional: Use high-quality visuals and well-crafted text to build trust.
- Experiment and Learn: Test different modules and messaging to see what resonates. Adjust based on sales performance or feedback.
A+ Content taps into psychological triggers like trust, excitement, and clarity. It simplifies decision-making by presenting your book as the perfect solution to what readers are seeking. Whether it’s a gripping thriller or a step-by-step guide, A+ Content lets your book shine in a crowded market.
A sci-fi author could showcase quotes from readers praising the immersive world-building. Pair this with visuals of futuristic cities and a headline like, “Explore a Galaxy of Danger and Discovery.”
By focusing on the reader’s perspective, your A+ Content not only enhances your product page but also reinforces your brand as an author.
Now that you know how to craft compelling A+ Content, it’s time to put these strategies into action. Elevate your book pages and watch the difference it makes in connecting with your audience.
Sarah x
