Is your website mobile-friendly? Does it display correctly on smaller devices? If it doesn't, you'll need to take steps to ensure that your site isn't losing traffic because of this.
Mobile accounts for approximately half of web traffic worldwide. In the fourth quarter of 2021, mobile devices (excluding tablets) generated 54.4 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017 before consistently surpassing it in 2020. Source: Statista
If you don't have a mobile friendly website, then you're losing half your potential traffic.
Google gives priority to sites that cater for mobile users. They call this Mobile-first indexing.
Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. Source: Google
As you can see, ensuring your content displays properly on a mobile device is of vital importance. It's not just your site overall that needs to be mobile first, you need to ensure your video content renders properly on a mobile device. You also need to check how any display ads show on your site, and your pop-ups. Check that things like cookie consent pop-ups can be closed properly on a mobile device.
If you are stuck on what to do next, think about when your website was last re-designed. Was the theme mobile responsive? What did your web designer say about mobile? A simple theme change might resolve your issues, so pick up the phone and have a chat.
Pros & Cons of Being Mobile Friendly for Website Traffic
If you're not mobile friendly, then you're in trouble. This needs to be fixed asap!