Are you sick and tired of spending hours crafting compelling blog articles, only to see them fade into oblivion after pressing the publish button? Remember, you're not alone! Many content creators struggle to make the most of their blog articles once they've been published. In this article, we'll explore 14 different strategies that can help you extend the lifespan and reach of your blog content. From social media sharing to repurposing, collaboration, and more, we'll cover it all. So let's dive in and discover how you can get more out of your blog articles!
- Share on Social Media
Social media platforms offer an excellent opportunity to amplify the visibility of your blog articles. By sharing your content on major social networks such as Facebook, X (Twitter)Twitter, LinkedIn, and Instagram, you can reach a wider audience and generate more traffic to your blog. Craft engaging captions, use relevant hashtags, and consider utilising social media scheduling tools to streamline your posting process.
- Email Your Subscribers
Your email subscribers are some of your most loyal readers. Remember to notify them about your new blog articles via a dedicated email. Include a summary of the post, a captivating call-to-action, and encourage them to share the content with their networks. Segment your email list to ensure targeted outreach and maximise engagement.
- Repurpose into Different Formats
One blog article can be transformed into various formats, catering to different audience preferences. Consider converting your blog article into a video or podcast episode to engage with a wider audience. Create visually appealing infographics or other visual content based on key points from your post. You can also compile your blog articles into downloadable PDFs or eBooks, providing additional value to your readers.
- Collaborate with Influencers
Collaborating with influencers in your niche can greatly expand your blog article's reach. Identify influencers who align with your content and reach out to them for guest blogging opportunities or social media collaborations. By featuring their content or mentioning them in your blog articles, you can establish mutually beneficial relationships and increase your exposure.
- Engage with Comments and Feedback
Once your blog article is published, make it a priority to engage with your audience through comments and feedback. Respond to comments promptly, encourage discussions, and ask thought-provoking questions. This not only builds a sense of community but also helps you gather valuable insights and improve your future content.
- Submit to Content Aggregators
Content aggregators are platforms that curate and showcase high-quality content from various sources. Submit your blog article to relevant aggregators such as Reddit, GrowthHackers, or BlogLovin to gain exposure to a wider audience. Be sure to follow each platform's submission guidelines to increase the chances of your content being featured.
- Optimise for Search Engines
Search engine optimisation (SEO) is crucial for maximising organic traffic to your blog post. Conduct keyword research to identify relevant keywords and optimise your post accordingly. Incorporate internal and external links to improve SEO and provide additional value to readers. Remember to update meta tags and descriptions if necessary to enhance your post's visibility in search engine results.
- Guest Post on Other Blogs
Expand your reach by guest posting on other authoritative blogs in your niche. Identify blogs that align with your content and pitch guest post ideas to the blog owners. Include a link to your published blog article within your guest post to drive traffic back to your site and increase exposure.
- Share in Online Communities and Forums
Participating in online communities and forums related to your blog's topic can be a valuable strategy. Share your blog article when it adds value to ongoing discussions or when users specifically seek relevant information. Be mindful of each community's guidelines to avoid appearing overly self-promotional.
- Monitor and Analyse Performance
Tracking the performance of your blog articles is essential for understanding what resonates with your audience. Utilise analytics tools to monitor traffic, engagement, and conversions. Identify patterns and trends in user behaviour to gain insights into your audience's preferences. Use this data to make data-driven decisions for your future content strategies.
- Update and Republish Evergreen Content
Evergreen content with outdated information can still provide value if updated. Identify blog articles that are still relevant but may require updating. Revise the content and republish it with a new timestamp to re-engage your audience and attract new readers. Share the updated post on your social media channels and via email to generate renewed interest.
- Create a Series or Sequel
If a particular blog article receives positive feedback or covers a broad topic, consider expanding on it by creating a series or sequel. Split the content into multiple posts and link them together for easy navigation. This not only prolongs the engagement with your readers but also helps establish you as an authority on the subject.
- Offer a Content Upgrade
To provide additional value to your readers and capture their email addresses, offer a content upgrade related to your blog article. Create a valuable resource such as a checklist, template, or guide and offer it as a free download in exchange for email sign-ups.
- Conduct Outreach to Influencers and Journalists
Reach out to influencers and journalists who may find your blog article interesting or relevant to their audience. Craft personalised outreach emails highlighting the unique insights or data from your post. By offering them exclusive information or perspectives, you can increase the chances of them sharing or featuring your content.
What ones on this list are you going to try?
