If you're thinking about blogging right now, you may have a few mindset gremlins to deal with. One of the biggest is that no one will read your content. I understand that. The first time someone picked up the phone and called our business thanks to a blog post… Well, it freaked me out. It was 2007 and I'd started blogging 3 weeks prior to the call. I'd heard it could take 6 months. Who was this person calling us 5 months too soon? I thought no one would ever read what I'd written…

There are a few circumstances that mean no one will read what you write:

  • You leave all your posts in drafts
  • You don’t complete your posts and publish them
  • You password protect every post so the internet Grammar Nazis can’t find you
  • You make your site noindex and set the search settings to private

People will read what you write.

Maybe not as many as you’d like, but they will read. It may be your mum or your old high school teacher, your sister or a blogging buddy. And that’s more than no one. Very few sites have zero readers.

It may be just one reader returning week in, week out encouraging you to write on. You are being read.

You might think you are entitled to more readers because you are the world’s most brilliant writer or because you simply love what you do.

Whatever reason you have for wanting more readers, you have to work to get them.

Make sure Your Potential Readers Know The Content Is For Them

Start by writing down your ideal reader. If you have a business, the ideal reader is exactly the same as your ideal customer. Make sure you know how your reader identifies themselves. Teachers? Carers? Homemakers? Christian homemakers? Muslim entrepreneurs? When you know the label someone identifies with, then you can call them in via your headlines.

The next step is to make sure your content talks to one of the stages of their journey. Here's my ideal reader's journey map:

 

Once you've identified your ideal reader's label and completed a journey map, the next step is to start blending in what you know about their emotions (how they feel about something) and what they need to know to make a decision.

Now you need to look at your existing content and see where you can breathe new life into the posts. As you go through your content you will start to notice the gaps you have. You might find that you don't have enough consideration content – content that helps make a buying decision. You can now create this content to meet the needs of your readers.

Most people find that these simple adjustments to their content increase their audience size.

Promoting Your Posts

The next stage to getting your content read is promoting your posts. To start with it can just be adding them to your Facebook stream and inviting people to comment. You might decide to share with some relevant groups on LinkedIn. If you can find a place where your ideal readers are (groups, communities, forums) then your content will be read.

Remember you don’t have to go at it full tilt whilst you are finding your feet. You can choose to promote as little or as much as you like.

You can use tools like MissingLettr to promote your content

You can use Missinglettr to schedule your posts on a regular basis. You can also add your content to a tool like Promo Republic. Here you can take quotes from your posts or make images with Canva and share them via your social networks.

At first, it might feel strange to promote your posts like this, but as time goes on you'll start to make connections through your blog. You'll reach out to other bloggers to help promote their content and yours, but it all takes a little time to grow your confidence to do the things you need to do.

Finding Your tribe

When you find like-minded people, more people will read what you write. Join and participate in Facebook and LinkedIn groups. Don't spam the group with “look at my post” but get to know people by making comments. You can then share their content and strike up a conversation that way. You'll find when you do that people are receptive to seeing your posts. You have to give a little in order to get a little.

Finally, continue to create the content that your ideal reader needs on her journey. As you do this you will get more people reading your content. They'll know that you understand them and can help them. In turn, they'll share and talk about your content and this means even more readers loving your content!

Ready to do more with your content? Join the 30-Day Blogging Challenge. You'll love it!

About

Sarah Arrow

With over 20 years of experience, Sarah Arrow (me!) knows the ins and outs of effective blog writing, which is why she makes her excellent at website copywriting, or, as a blog copywriter. My expertise ensures your blog will captivate readers and deliver your message effectively. Experience? This spans various industries, giving me a unique perspective and a wealth of knowledge to draw upon. This extensive background means she can adapt her writing to fit your specific needs and audience.

Ready to elevate your website or blog? I am the writer you need. My experience, skill, and passion for online writing make me the perfect choice for your blog copywriting needs. Contact me today and see the difference a professional content writer can make.

What Sets Me Apart?
Human Touch: My writing resonates on a personal level. I understand human psychology and use this to create content that connects.
Attention to Detail: Every post is detailed. Grammar, style, and accuracy are important in my work.
Consistency: I deliver high-quality content consistently, ensuring your website blog remains fresh and engaging.

If you're ready to get started join the free blogging challenge and do it yourself, or call me on 07816 528421 to do it for you.

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Gareth

Kevin did a wonderful job of keeping to the brief and creating a bootcamp that ensured we kept focussed, understood the basics of SEO and managed ways to improve the visibility of our courses. Thanks Kevin

Visibility Testimonial Tiger

Kevin's engaging teaching style ensures that you’re able to take in all the information and apply it to your own business

Steve

PAul

By following Sarah's blogging coaching I grew my first website from zero visitors to over 3,000 visitors in just over 30 days. I grew my email list from zero to over 1,000 and my online sales from zero to over £25,000. All in 1 month! I've since gone on to sell over £1.5 million in sales coaching in 10 years. This is 100% down to Sarah's influence as the No1 Blogging and online visibility coach in the world! Hire her if you want online success!

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