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A marketing plan that works depends on a few factors; you, your brand and your audience. Once you've aligned these becoming visible is just a matter of following your very own marketing plan!
When your brand is visible, business becomes easier. You know when to show up, where to show up and exactly what to say and how to say it. The problem is being consistent. We know, because we've marketed our businesses online since 2006.
Marketing your business isn't easy without a plan or a strategy, and then your marketing plan has to align with your brand values, your business goals, and who you are as a person.
And the moment it gets difficult? It's tempting to through your marketing plan into the trash or pretend the dog ate it.
The truth is simple:
Your successful and easy to implement online marketing plan requires just 3 things to be in alignment You, Your Audience and Your Brand. Combined you'll know exactly what to do to bring your brand all the visibility it needs.
Because visibility brings attention which leads to sales, which leads to a profitable business which leads to you making the impact that you desire.
But someone else's plan isn't going to work for you. You need an online visibility plan of your own.
Sarah is an incredible mentor. From email marketing to how to use most software and social media platforms. She has made my life a lot less stressful.
What can you do? What support do you need? How do you feel about being visible?
Who are your 5-star clients? Who are the people who would love your brand and identify strongly with what you stand for?
Do you have all the elements required to deliver your brand's visibility plan? What do you need? How will you use them?
We'll get together on Zoom and go through a few things:
Which means you have the recording to refresh you memory any time you need to
One size does not fit all, and squashing you and your brand to fit someone else's idea of success won't work.
Not all marketing plans are created equally. Often they're missing mindset, accountability and an actual plan.
Sarah is a visibility wizard! I recently started working with Sarah and her partner-in-crime, Kevin Arrow, to help me grow my visibility, get more leads, automate various systems, and generally grow my revenue. After just one week, Sarah ran a LinkedIn mini-challenge in my customer community that ramped up engagement by 444% and new members by 181%. Just participating in the challenge increased my own visibility on LinkedIn dramatically too. Whereas previously my posts were getting around 35 views, my first post in the challenge already has over 700 views and counting. It's an absolute delight working with someone who knows what they're doing and doesn't just say 'you need to do X' and then leaves you hanging. I can't wait to see the results we achieve over the next few months!
There are thousands of 5-star clients out there waiting for you to become visible to them. They need what you're offering...
Kevin & Sarah
Sarah & Kevin Arrow have been marketing their businesses online since 2006. They started with Kevin's transport company, and by 2009 had a bigger digital footprint than DHL, FEDEX and UPS combined. How? Through the power of digital marketing.
Zero influencers were leveraged! Which means their success was down to what they did for their audience. In 2010 they put together Birds on the Blog and turned it into the biggest site for women outside of North America.
Content that your audience craves is the secret to all digital marketing success. We'll show you how to create it.
Not unless you want to. Bigger brands can blog every day as they have a team to support this. You can also outsource your blogging, and we'd be happy to chat about that once your Online Visibility Plan is created
Yes. You will use the platform where your audience and your 5-star clients hangout. For some people that might be Facebook and others that might be LinkedIn. We'll dig deep and work out where will work for you.
That depends on what tools you have already. If you're starting from scratch you will need a budget for images, graphics software, landing pages. These can seem expensive at first, but as you start using them you'll start to earn your investment back.
If you have a business, but no defined brand you can book our designer to go through a brand plan with you. Just send us a message and we'll get back a quote.
Sometimes it can be uncomfortable owning a personal brand. It may be you're out shopping and you're recognised by your email subscribers. It maybe when you're out to dinner. The good news is you can do some simple mindset exercises so you can expand into the space with ease. Or you can transition into a non-personal brand.
Then it won't work. It's that simple.
Your online visibility plan needs you. You can outsource support and elements of it, but overall you are in charge and responsible for your business becoming visible.
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