Crafting Your ‘Pick My Brain' Page: A Guide for the Knowledge Generous

Back in 2011, I crafted my first ‘Pick My Brain' page. Why? Well, I was responding to the swarm of people itching to “pick my brain”, a phrase often used by those trying to get your expertise on the cheap, or for free. But, as your influence grows, you'll find this page isn't just handy, it's a necessity. Let’s talk about setting up your brain-picking page without offending anyone or enduring an endless cycle of ‘let's have coffee' meetings that lead nowhere.

Step One: Crafting the Page

Here's the complicated part: create a new page on your website and name it “Pick My Brain.” Phew, step one done!

This page is your stage. It details how people can engage with you for free, whether you offer discovery calls, and how they can sign up for your services when they're ready. And remember the cherry on top: a special offer just for the brain-pickers!

Step Two: Fine-Tuning Your Content

Now, the art of crafting content for your brain-picking page involves a blend of tact and flair. Start by outlining your investment in time and money to reach your current expertise. It’s a gentle reminder to readers about the value of your knowledge.

Then share the ways the reader can work with you. Cover these key points:

  • Free ways to work with you.
  • Where to ask questions.
  • Low-cost options like buying your book.
  • Booking a session for tailored advice.

Remember to pop in a friendly photo of yourself. Let your brand's image template work its magic!

Step Three: The Irresistible Offer

Time to dangle a carrot for the brain-pickers! Make them an offer they can’t refuse, like:

  • A 30-minute call for a tenner – a fine filter for freebie hunters.
  • A bundle of low-cost resources.
  • Exclusive tools or resources (perfect for coaches).

Use something like Canva to visualise your offer – a book cover, a screenshot of your course page, you name it. A visual makes it easier for your readers to grasp the value of what you're offering.

Sprinkle in a testimonial or two for good measure. It lets readers envision what it’s like to work with you.

Finally, direct them to your well-optimised contact page so they can easily reach out after being inspired by your page.

Publishing & Spreading the Word

Once your page is ready, give it a night's rest, then go live. Revisit with fresh eyes to ensure your language is confident and clear – you’re awesome at what you do, so let your words reflect that! If you're worried about coming off as impolite, remember, your blog is peppered with free resources. Your ‘Pick My Brain' page is just another facet of your journey.

And for the promo part? Next time someone wants to pick your brain, casually ask if they'd like a discovery call or direct them to your page. Sneak a link into your email signature too – you'll be pleasantly surprised by the curiosity it sparks.

So, are you all set to launch your own ‘Pick My Brain' page? Or perhaps you have one already? Drop a link in the comments – I’d love to see your take on it!

Remember, this isn’t just a page, it's a beacon for your expertise and generosity.

About

Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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