As an online course creator, you know that your course has the potential to transform the lives of your students. But in order to convince potential customers to enrol in your course, you need to effectively communicate its value. One powerful way to do this is by using images on your online course sales page. Images have the ability to capture attention, create an emotional connection, and showcase the value of your course. In this post, we'll explore the essential images that every online course sales page should include.
The first image that every online course sales page should have is a hero image.
Your hero image is the main image that appears at the top of your sales page, and it's the first thing that potential customers will see. Your hero image should be visually stunning, emotionally compelling, and reflective of the main benefit or outcome of your course. For example, if you're offering a course on how to start a successful business, your hero image might be a photo of a smiling entrepreneur with the caption “Transform your passion into profit.”
Another important type of image to include on your online course sales page is lifestyle images.
Lifestyle images are photos that show people using or enjoying your course in real-life situations. These images help potential customers envision themselves using your course and experiencing the benefits firsthand. For example, if you're offering a course on yoga, you might include lifestyle images of people practising yoga in beautiful outdoor settings. These images can create a sense of aspiration and desire among potential customers, making them more likely to enrol in your course.
If your course includes physical products, such as books or workbooks, it's essential to include high-quality images of these products on your sales page.
Product images help potential customers understand exactly what they'll receive when they purchase your course. For example, if you're offering a course on photography, you might include product images of the camera equipment that students will need to complete the course successfully.
Testimonials are an important element of any online course sales page
And including images of the people who provided the testimonials can make them even more effective. Testimonial images help build trust and credibility by showing real people who have benefited from your course. For example, you might include a photo of a happy student with a caption that reads “I never thought I could master programming, but this course made it possible.”
Infographics are another powerful type of image to include on your online course sales page.
Infographics are visual representations of complex information or data. If your course includes statistics, charts, or other types of data, consider creating an infographic to showcase this information in a visually appealing way. Infographics can make your course more engaging and help potential customers understand the value of what you're offering.
Consider including visual aids that help explain the course material in a more engaging way.
For example, if you're offering a course on cooking, you might include images of different ingredients and cooking techniques to help students understand the material more clearly. Visual aids can make your course more accessible and help potential customers see the value of what you're offering.
But What About Me?
Including a picture of yourself on your online course sales page is a personal choice, but it can have a significant impact on how potential customers perceive your course.
On the one hand, including a picture of yourself can help establish trust and credibility with potential customers. When people can put a face to a brand, they feel more connected and are more likely to trust what you're offering. By including a picture of yourself, you can create a more personal connection with your potential customers and help them feel more comfortable and confident in your course.
On the other hand, not everyone feels comfortable including a picture of themselves on their sales page. You may feel that it's not necessary, or that you prefer to keep your personal and professional lives separate. That's completely understandable and valid, and it's up to you to decide what feels right for your brand and your course. When we added a photo of Kevin to our sales page conversions increased 70% with the same audience compared to a sales page with no photo!
Images are an essential element of any online course sales page. They have the power to capture attention, create an emotional connection, and showcase the value of your course. By including a variety of images that appeal to your ideal customer, you can create a more effective and engaging sales page that convinces potential customers to enrol in your course.
So, take the time to choose high-quality images that reflect the benefit and value of your course, and watch your sales page conversions soar.