Delivering a great webinar is just the beginning.
Take Alex, for instance. Alex hosted a brilliant webinar on digital marketing trends, wowing attendees with actionable insights and engaging delivery. The live chat buzzed with excitement, and the Q&A session overflowed with thoughtful questions. But weeks later, Alex realised sales hadn’t increased as expected. Why? Alex never followed up with attendees, leaving all that interest to fizzle out.
Following up after a webinar is the secret to turning engagement into results. It’s how you continue the conversation, nurture relationships, and ultimately drive action. Without it, even the best webinars risk becoming missed opportunities.
In this article, you will learn:
- How to craft email follow-ups that actually get responses.
- Social media strategies to extend webinar discussions and foster connections.
- Tips for repurposing webinar content to maintain audience interest.
Let’s explore how to keep your audience engaged long after the webinar ends.
Why Post-Webinar Follow-Ups Matter
The energy of a great webinar doesn’t last forever. Once the event ends, attendees return to their busy lives, and your brilliant insights risk being forgotten. Following up keeps the momentum alive, reminding attendees of the value you offer and encouraging them to take action.
The Psychology Behind Follow-Ups
Human attention is fleeting. After an engaging experience like a webinar, attendees are at their most receptive. Psychologists call this the “recency effect”—we remember what we’ve experienced most recently. However, without reinforcement, even powerful impressions fade quickly. A well-timed follow-up reignites interest and solidifies your position in attendees’ minds.
Following up also leverages the principle of reciprocity. When you offer value (like webinar resources or actionable tips), people feel compelled to reciprocate—whether through feedback, a purchase, or continued engagement.
Missed Opportunities Without Follow-Ups
Consider Alex’s story. After delivering an incredible webinar, Alex assumed attendees would naturally take the next step. But without reminders or follow-ups, many participants moved on to other priorities. No one deliberately ignored Alex’s offer; they simply forgot. A thoughtful follow-up strategy could have bridged that gap and turned enthusiasm into sales.
Building Relationships Through Follow-Ups
A well-executed follow-up isn’t just about selling. It’s about showing attendees you value their time and insights. Whether by sharing additional resources or asking for feedback, these small gestures can transform a one-time attendee into a long-term advocate for your brand.
Example:
Imagine you’ve attended a fitness webinar. A day later, the host emails you:
“Hi Alex, thanks for joining yesterday’s webinar! We’ve attached a copy of the presentation and a free meal-planning template. Let us know your thoughts—we’d love to hear your feedback. Have a question? Just reply to this email.”
This type of follow-up is engaging, personal, and focused on providing value.
Proof That Follow-Ups Work
According to a study by MarketingSherpa, 79% of leads never convert without follow-up. Yet businesses that actively re-engage leads see up to a 47% increase in sales. This underscores how impactful a thoughtful post-webinar strategy can be.
By understanding the psychology behind follow-ups and acting quickly, you turn a single event into a meaningful connection. This sets the stage for the rest of your engagement strategy.
Webinar Email Follow-Up Templates That Work
Email is one of the most effective ways to keep the conversation alive after a webinar. A well-crafted email not only reminds attendees of your event but also encourages them to take meaningful action. The secret lies in being timely, personal, and value-driven.
Timing is Everything
Send your first follow-up within 24 hours of the webinar. While the experience is still fresh in attendees' minds, they’re more likely to engage. Delay it longer, and the excitement fades, along with their interest.
Types of Follow-Up Emails
Different emails serve different purposes. Here’s how to approach each one.
1. The Thank You Email
Purpose: Express gratitude and reintroduce your brand.
Structure:
- Acknowledge their time and participation.
- Provide a key resource, like the webinar recording.
- Keep the tone warm and conversational.
Example Template:
Subject: Thanks for joining us, [First Name]!
Hi [First Name],Thank you for attending our webinar on [Topic]! We loved having you there and hope you found it valuable.
As promised, here’s the link to the recording: [Insert Link]. Feel free to revisit the session or share it with your team.
Have questions or want to explore how [Your Service/Product] can help? Just hit reply—we’d love to hear from you.
Best regards,
[Your Name]
2. The Resources Email
Purpose: Deliver tangible value and keep them engaged.
Structure:
- Share additional resources like slides, articles, or templates.
- Position these as tools to help them implement what they’ve learned.
Example Template:
Subject: Your [Webinar Topic] Toolkit
Hi [First Name],During our webinar, we covered [specific point]. To help you dive deeper, we’ve prepared these additional resources:
- [Resource Name 1] – [Brief Description]
- [Resource Name 2] – [Brief Description]
Access everything here: [Link].
We’re here to help you succeed. Got questions? Reply anytime!
Warm regards,
[Your Name]
3. The Feedback Email
Purpose: Gain insights while showing attendees their opinion matters.
Structure:
- Ask specific, open-ended questions.
- Use a friendly tone to encourage responses.
Example Template:
Subject: What did you think, [First Name]?
Hi [First Name],We’d love your feedback on our recent webinar, [Title]. What did you find most valuable? Is there anything we could improve?
Your thoughts mean a lot to us and help shape our future sessions. Reply to this email or share your feedback here: [Link to Form].
Thank you for your time and input—it’s always appreciated!
Best wishes,
[Your Name]
4. The Call-to-Action (CTA) Email
Purpose: Encourage attendees to take the next step.
Structure:
- Provide a clear, compelling reason to act.
- Offer incentives like discounts or exclusive access.
Example Template:
Subject: Let’s Take [Webinar Topic] to the Next Level
Hi [First Name],After our webinar, we’re excited to help you implement [Solution/Strategy]. Here’s how you can take action:
- Book a free consultation: [Link]
- Get 10% off our services until [Date]: [Link]
Don’t wait—spots fill up fast, and this offer ends soon!
Looking forward to helping you achieve [Goal].
Best regards,
[Your Name]
Key Tips for Effective Emails
- Personalise
Use the recipient’s name and refer to specific webinar moments. - Be Concise
Long emails overwhelm; short, punchy ones engage. - Include Clear CTAs
Guide attendees towards an action, whether it’s a download, consultation, or purchase. - Use Automation Wisely
Schedule follow-ups using email marketing platforms like Mailchimp or HubSpot to ensure consistency.
Why This Works
A good email respects the attendee’s time and adds value. It also taps into psychological triggers like reciprocity and urgency, increasing the likelihood of a response. For example, attendees who receive personalised follow-ups are 26% more likely to engage, according to HubSpot.
With these templates and tips, you’re not just sending emails—you’re creating connections that last.
Social Media Strategies to Keep the Conversation Alive
Social media is an excellent way to extend the impact of your webinar. It allows you to reach attendees, attract new audiences, and keep the conversation fresh. With the right strategies, you can turn fleeting attention into sustained engagement.
Share Webinar Highlights
Condense key moments into bite-sized content. People are drawn to quick, digestible snippets, especially on platforms like Instagram, LinkedIn, and Twitter.
Ideas:
- Create 30-second highlight videos showcasing the most valuable takeaways.
- Share a memorable quote from the webinar as an image or text post.
- Post screenshots of engaging Q&A moments with a caption like, “Great question from our audience: [Question]. Here’s our response…”
Example Post:
“Missed our webinar on [Topic]? Here’s a quick takeaway: [Insight]. Catch the full recording here: [Link].”
This approach reinforces the value of your content and drives traffic to the recording.
Ask Questions and Spark Discussions
Encourage interaction by posting thought-provoking questions related to the webinar topic. Social media algorithms prioritise engagement, so more comments mean more visibility.
Tips:
- Ask open-ended questions, such as, “What’s your biggest challenge with [Topic]?”
- Create polls on platforms like Twitter or LinkedIn.
- Respond thoughtfully to comments to keep the conversation flowing.
Example Post:
“After yesterday’s webinar, we’re curious: What’s your top takeaway from [Topic]? Share below!”
Use Stories and Reels for Quick Engagement
Stories and Reels are ideal for showcasing behind-the-scenes content or quick updates. They’re informal, engaging, and often reach a broader audience.
Ideas:
- Post a “thank you” story after the webinar with a swipe-up link to the recording.
- Share clips from the webinar with captions summarising key points.
- Create a Reel addressing popular attendee questions in under 60 seconds.
Example Story:
- Visual: A short clip of the webinar host answering a question.
- Caption: “Missed this? Catch the full session here [Link].”
Leverage Hashtags and Mentions
Using relevant hashtags makes your content discoverable to a wider audience. Mentions build connections and encourage attendees to engage further.
How To:
- Include industry-specific hashtags like #DigitalMarketingTrends or #LeadershipWebinar.
- Tag key participants or guest speakers in your posts.
- Encourage attendees to use your event-specific hashtag (e.g., #WebinarWithAlex).
Example Post:
“Thanks to @GuestSpeaker for an insightful session on [Topic]! Replay available here: [Link].”
Repurpose and Reshare Webinar Content
Social media thrives on consistency. Repurpose your webinar content across different platforms over time.
Ideas:
- Turn the webinar into an infographic summarising key statistics.
- Use attendee questions to create a series of FAQ posts.
- Share a webinar-related blog post and link to it in your bio.
Example Post:
“What’s the ROI of [Topic]? Our webinar broke it down step by step. See our blog for the highlights: [Link].”
Consistency Is Key
To keep your webinar top of mind, post regularly in the days and weeks following the event. Use scheduling tools like Buffer or Hootsuite to maintain a steady stream of content without overwhelming yourself.
Posting Schedule Example:
- Day 1: Thank-you post with the webinar recording.
- Day 3: Share a webinar highlight video.
- Day 5: Ask a question or post a poll.
- Week 2: Share attendee feedback or testimonials.
Why Social Media Works
Social media creates a ripple effect. Each post reinforces your authority, builds relationships, and draws new audiences to your brand. It also encourages repeat interaction, which strengthens trust over time.
With these strategies, you can transform a one-time event into an ongoing conversation.
Repurposing Webinar Content for Ongoing Engagement
A single webinar can generate weeks, if not months, of valuable content. Repurposing extends its lifespan and allows you to connect with audiences in different formats. The goal is to maximise your webinar's impact while saving time on content creation.
Transform Webinar Recordings Into Evergreen Content
Webinar recordings are a goldmine for future use. A well-edited recording provides lasting value for attendees who missed the live event or want a refresher.
Ideas:
- Upload the full recording to YouTube with a compelling title and description.
- Host it on your website with a form for visitors to sign up and access it.
- Create shorter clips highlighting key moments to share on social media.
Example:
If your webinar covered “How to Boost Email Engagement,” post a clip on LinkedIn:
“Want higher open rates? Here’s how personalisation makes a difference: [Video Clip].”
Write a Blog Post Summarising Key Takeaways
Turn your webinar into a detailed blog post. This gives your audience another way to consume the content while boosting your website’s SEO.
Steps:
- Outline the webinar’s main points.
- Add subheadings for clarity.
- Include direct quotes or stats from the webinar.
- End with a call-to-action linking to the full recording.
Example Post Outline:
- Introduction: Briefly explain the webinar’s topic and relevance.
- Key Takeaways: Break the content into 3–5 actionable points.
- Conclusion: Encourage readers to watch the webinar for deeper insights.
Create Shareable Infographics
Infographics distil complex information into an easy-to-digest visual format. They’re perfect for summarising webinar statistics, frameworks, or processes.
Tips:
- Use tools like Canva or Piktochart to design professional visuals.
- Highlight only the most impactful data or insights.
- Include your brand logo and a link to the full webinar.
Example:
If your webinar included survey data, create an infographic titled:
“Top 5 Trends in [Your Industry]: Insights from Our Webinar.”
Develop a Content Series From Webinar Questions
Every webinar generates questions. Use these to create a series of FAQ-style content pieces. This approach shows you’re listening and adds value by addressing specific concerns.
Ideas:
- Write LinkedIn posts answering popular attendee questions.
- Record short videos tackling these questions individually.
- Compile all answers into an FAQ blog post or downloadable PDF.
Example:
An attendee asks, “How often should I email my list?” Create a post or video:
“Great question from our webinar: Here’s our take on email frequency!”
Launch a Mini-Email Series
Break your webinar’s content into bite-sized lessons delivered via email. This approach nurtures attendees and keeps your brand top of mind.
How It Works:
- Identify 3–5 actionable points from the webinar.
- Craft an email for each point, with a clear takeaway and link to the full recording.
- Schedule emails to send over a week or two.
Example Email Snippet:
Subject: “Lesson 1: Writing Email Subject Lines That Get Clicked”
Hi [First Name],
In our recent webinar, we shared top tips for email engagement. Today’s lesson focuses on subject lines:
- Keep them short—50 characters or less.
- Use curiosity to spark interest.
Want examples? Watch this clip: [Link].
Stay tuned for Lesson 2!
Repurpose Into Social Media Content
Social media thrives on variety, and your webinar offers endless opportunities. Use quotes, data points, and visuals to create diverse content formats.
Formats to Try:
- Short tweets with insights or stats.
- LinkedIn articles based on webinar themes.
- Instagram carousels explaining frameworks or steps.
Example:
Turn a webinar slide into an Instagram carousel:
- Slide 1: Title of the concept.
- Slides 2–5: Break down steps or insights.
- Final Slide: Call-to-action linking to the full recording.
Why Repurposing Matters
Repurposing webinar content multiplies your efforts and maximises the value of your event. It also meets your audience where they are, offering them the format they prefer. Whether someone enjoys videos, blogs, or infographics, repurposed content ensures they engage with your expertise.
By making your content go further, you extend your reach and keep your audience engaged long after the webinar ends.
A successful webinar doesn’t end when the camera turns off—it ends when you’ve nurtured attendees, maximised your content’s reach, and turned engagement into meaningful outcomes. The key lies in what happens next: effective follow-ups.
Key Takeaways
- Email follow-ups build relationships and drive action.
A timely, well-crafted email reminds attendees of your value and encourages further engagement. Templates for thank-yous, resources, feedback, and calls-to-action are a must. - Social media amplifies conversations and extends reach.
Posting highlights, engaging with attendees, and repurposing clips keep your webinar alive in the digital space. Platforms like LinkedIn and Instagram are ideal for this. - Repurposing webinar content stretches its value.
Use your webinar as a foundation for blogs, infographics, FAQs, and video series. This approach saves time while reaching diverse audiences.
By focusing on these strategies, you ensure your webinar has a lasting impact.
Success starts with the follow-up. Make yours count.
Sarah x
