The art of guest posting often hinges on that initial email—you know, the one that makes or breaks your chances of a reply. Crafting the perfect pitch can be a daunting task, so much so that many people stumble over the basics of formatting and phrasing. But fear not, because this blog post is here to guide you with real outreach templates that actually work.

Key Elements to Include in Your Pitch

Brief Bio and Your Expertise

Start with a short bio of yourself, highlighting your expertise in the field you're pitching for. This helps build instant credibility. For instance, if you're pitching a tech blog, you could mention your experience in software development.

Note of Appreciation for Their Blog

Nothing opens doors like genuine praise. Compliment a specific article or theme you've noticed in their blog to show that you've done your homework.

Explain Why You'd Be a Good Fit

Here's where you sell yourself. Relate your expertise to their blog's niche to show that you can bring something new and valuable to the table.

Include Writing Samples

Hyperlink to 2-3 of your best pieces that closely match the style and subject of the blog you're pitching to. Make it easy for them to gauge your writing calibre.

Topic Suggestions

Suggest 2-3 relevant topics you could write about. Make sure they align with the blog's existing content but also fill a gap or offer a new perspective.

State Your Availability

Clearly mention the word count you can achieve and the deadline you can meet. Being upfront about this shows professionalism.

Request to Discuss Further

End the email by expressing your eagerness to discuss your proposal further, inviting any questions they may have.

3 Example Cold Pitch Email Templates

Example one – Enthusiastic Fan!

Subject: Enthusiastic About Guest Posting on [Blog Name]

Dear [Editor’s Name],

I've been an avid follower of [Blog Name] for quite a while now and absolutely adore your content, particularly the pieces on [Specific Topics or Articles]. Your blog has not only enlightened me but also inspired me to think differently.

I’m [Your Name], a [Your Expertise/Area] with a passion for [Topics You’re Passionate About]. I've written for publications like [Your Previous Works or Blogs] and would be thrilled to contribute a guest post on your esteemed blog.

Here are a few topic ideas:
– [Topic 1]
– [Topic 2]
– [Topic 3]

I can confidently deliver an engaging and well-researched article by [Your Available Date] that falls within your preferred word count.

Do let me know if any of these pique your interest, or if you'd like to explore other topic ideas.

Best regards,
[Your Name]

Example two: Expert Request

Subject: [Expert in Your Field] Interested in Guest Posting on [Blog Name]

Hello [Editor's Name],

I came across your recent article on [Specific Topic or Article], and it struck a chord with me. Your keen insights into [Topic] are truly commendable.

I’m [Your Name], and I have over [X Years] of experience in [Your Field]. My work has been featured in [Your Previous Works or Blogs], and I believe I can offer valuable insights to your readers as well.

Here are a couple of topics I have in mind:
– [Topic 1]
– [Topic 2]

I can turn around a post of [Word Count] words by [Your Available Date] that adheres to your editorial guidelines.

Would love to hear your thoughts and discuss this further.

Warm regards,
[Your Name]

Example Three: Finding a Bond

Subject: Mutual Interest / Connections and a Proposal for Guest Posting on [Blog Name]

Hi [Editor’s Name],

I couldn’t help but notice we both follow [Mutual Connection or Interest]—it's always wonderful to find like-minded people! I've been reading [Blog Name] for some time and particularly enjoyed your take on [Specific Topic or Article].

I'm [Your Name], and I specialise in [Your Expertise/Area]. I’ve contributed to publications like [Your Previous Works or Blogs], and I think a collaboration between us could offer a unique perspective to your audience.

Here’s what I’m thinking for topics:
– [Topic 1]
– [Topic 2]
– [Topic 3]

If any of these resonate with you, I can get started right away and deliver a well-crafted piece by [Your Available Date].

Looking forward to possibly working together!

Best wishes,
[Your Name]

3 Example Follow-Up Message Templates

The grateful reminder

Subject: Following Up: Guest Post Proposal for [Blog Name]

Hello [Editor’s Name],

I hope this message finds you well. I reached out last week regarding the possibility of contributing a guest post to [Blog Name]. I understand how busy life can get, and I'm grateful for the time you take to read your emails.

To jog your memory, I had proposed a few topic ideas:
– [Topic 1]
– [Topic 2]
– [Topic 3]

I can produce a top-notch article for your audience by [Your Available Date]. Let me know what you think.

Thank you for considering my proposal. Look forward to hearing back from you soon!

Warm regards,
[Your Name]

The fresh add-on:

Subject: Added Value: Revisiting My Guest Post Proposal for [Blog Name]

Hi [Editor’s Name],

Hope all is well with you. I sent an email last week proposing a guest post contribution to [Blog Name]. I know things can get hectic, so I wanted to follow up.

Since our last touchpoint, I've recently published a piece on [Your Latest Article Topic]. It's already gaining some traction, which I think could be mutually beneficial. You can read it [here].

I'd still love the opportunity to collaborate with you. Could we possibly discuss this further?

[Your Name]

The gentle nudge:

Subject: Still Interested? Guest Post Ideas for [Blog Name]

Dear [Editor’s Name],

Just a quick note to check if you had the chance to consider my proposal for a guest post on [Blog Name]. I’m excited about the opportunity to share valuable insights with your readers.

If you recall, my proposed topics were:
– [Topic 1]
– [Topic 2]
– [Topic 3]

If you're interested, I can commit to a [Word Count]-word article to be delivered by [Your Available Date].

Thanks for taking the time to read my messages. If this isn't the right time, that's completely fine. Perhaps we could explore opportunities in the future?

Best wishes,
[Your Name]

Real outreach templates are invaluable tools when you're venturing into the world of guest posting. The key takeaways are to be clear, professional, and thoughtful in your pitch. Make it about them as much as it's about you. Show them you can add value to their blog and make their lives a bit easier.

So, if you're gearing up to send out those pitch emails but still feel a bit shaky, do feel free to grab a copy of my guest posting guide. I'm here to help you nail it.


Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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