I'm Sarah Arrow
Back in 2006, I helped my husband Kevin rescue his transport business with using digital marketing. I had no digital marketing skills or experience that I could use, I had to dig deep and learn it, in some place invent it as what I needed to do had yet to be a "thing". In 2007 I created the 30-Day Blogging Challenge. By 2009 the transport business had a bigger digital footprint than DHL, Fedex, and UPS combined. People tell me blogging doesn't work... And maybe it won't for them. But the 750,000 who have taken the blogging challenge will disagree...
Since 2006 we've trained thousands of freelancers in writing and marketing their business books, creating and launching their online courses, as well as helping them to create ideal client avatars that work, and grow their visibility. And yes, my hair is shades of white, silver and gold. Intentionally.
My Fave Marketing Courses
I love these courses for different reasons. Profitable Information Products was developed in 2015 to combat a lot of bad information around creating an infoproduct, and bringing it to market. So much rubbish advice that gave results that led nowhere. Something had to be done, and this course was the result. I updated it in 2021. Affiliate Marketing from Scratch was another online course that I needed to create to combat negative vibes around being an affiliate. It reminded me of why I became an affiliate, and why it's joyful to help someone achieve their goal with someone else's product - there's enough for all of us! And Marketing Psychology for Beginners... So many entrepreneurs think marketing psychology is using words like spondulix in their copy. It's not about whacking in sensory or emotional words every third sentence, but understanding how we as humans work, and what we respond too. And no, it's not spondulix...
Sarah Arrow, the person
I'm one of those women who works hard on her marriage. I married my childhood sweetheart, Kevin Arrow, and we're enjoying our happily ever after. We live and work from home, together. Our teenage daughters are National and International Martial Arts champions, and we believe anything is possible with discipline and focus.
We adopted a German Shepherd. She's very vocal. You may hear her on a livestream.
I read. A lot. On average I read around 5 books a week. I also enjoy binge watching things like Buffy the Vampire Slayer, How I Met Your Mother (Ted tells some story...), Grey's Anatomy (Bring back Cristina Yang!) and NCIS (Where's Ziva??).
I'm a Prince fan. I have been since I was 5 years old and heard one of his songs. Grateful to have seen him 3 times live. I like music but I prefer to work in a quiet space with all my thoughts.
Career-wise... I've run pubs, and I've worked with the harder to help getting them back into work. This has given me skills in tenacity, among other things, and means I have many friends from many different backgrounds.
Beneath all of this, I'm still the girl that's happiest when curled up with a book on the sofa, listening to her husband play the keyboard, or dancing in the rain with my daughters.
I identify as an ambivert. I colour my hair a lot.
You can't change the world without it.