by Sarah & Kevin Arrow

SEO: Mad Dash or Marathon?

In today's post we're diving head-first into the ocean of search engine optimization (SEO) and what it means for you, my fellow bloggers just starting out on your digital journey.

SEO: It's a Marathon, not a Mad Dash

Now, the first thing to understand about SEO is that it's not a ‘quick fix' type of deal. The results from your SEO efforts, in general, will not be instantaneous. It's more akin to a marathon than a 100-metre dash. While the time it takes to see results varies, the industry consensus is anywhere between 4 to 6 months, sometimes longer. However, this does not mean you'll reach your peak at 6 months. Instead, it suggests that you should start to see the needle move around this time.

Just like preparing for a marathon, SEO requires consistency, regular effort, and adaptation to the ever-changing terrain of search engine algorithms. And the hard truth is that you may not see the fruits of your labour immediately.

Understanding the SEO Evolution

Remember, the impact of SEO efforts evolves over time. You'll likely see minor improvements at first – maybe a small bump in organic traffic or a few of your posts ranking on the second or third page of search results.

However, as you consistently post high-quality, SEO-friendly content and build reputable backlinks to your site, you'll start climbing up those search engine result pages (SERPs). The beautiful part is, once you hit that crucial first page, the results can often be exponential.

SEO Goals for New Bloggers

As a new blogger, what should you aim for in the early stages of your SEO journey? First, focus on creating valuable, original content that your target audience will love. The more relevant your content is to your readers, the more Google will favour it.

Next, make sure you're learning and implementing fundamental SEO practices – proper keyword usage, alt text for images, meta descriptions, and so on. Get to grips with Google Analytics and Google Search Console to understand your traffic and optimize your site based on data, not just instinct.

Lastly, start building your backlink portfolio. Guest posting on reputable sites, networking with other bloggers, and creating shareable content are all excellent strategies to gain quality backlinks.

SEO: The Long Game

So, what's the bottom line? SEO is not about quick wins. It's a strategic, long-term game that demands your patience, persistence, and most importantly, your passion for creating stellar content. And while it can take a bit of time to start seeing the benefits, trust me when I say, the results are worth the wait!

So gear up, take a deep breath, and dive into the amazing journey of SEO. The road might seem a little rough at the beginning, but the destination is absolutely fantastic! And remember, every giant leap starts with a small step.

Stay tuned for more on this topic, and remember to reach out if you have any questions or thoughts. After all, we're all in this together.

About the author, Sarah & Kevin Arrow

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Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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