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Setting Up Your Content Business: Things You Can’t Miss 

Launching a content company could be an amazing idea in the 2020s. Businesses need to use the power of content marketing to capture and keep their target audience, which means they need talented content strategists and writers to help them. It can seem a little daunting entering into the content business, especially as there is plenty of competition out there. But just because it may be tough to get noticed, it doesn't mean that you shouldn't try. You can find success if you're willing to do everything that's necessary. You won't be rich overnight, but you can create your own success by putting in the hard work. So what do you need to do?

Get the Official Stuff Sorted

Setting up the official side of your business should be one of the first things that you consider. You need to choose a legal structure for your business and think about things like organising your finances. You might start off as a sole trader or perhaps consider starting a limited company. It's important to look into what legal structures your business can take and what they mean in terms of tax, liability, and other important factors.

When it comes to your finances, you should open a business bank account so you can keep your business finances separate from your personal finances. This is a must for a limited company and best practice for sole traders. Consider getting an accountant too – they will help you make sure you keep everything organised.

Outline Your Services

It's essential to consider what services your content business is going to offer. You might want to offer a few different services, but you don't want to overcomplicate things. It's worth sitting down and mapping out the services you will offer and how they relate to each other, and even how they might appear on your website. When you're considering your services, think about how you're going to stand out. What will you be doing differently that your competitors aren't doing? Are you working with a particular type of client or offering your services in a unique way? Maybe you'll include certain perks or freebies.

Research Pricing

Pricing your services correctly is important. You might not choose to display your prices directly on your website (it depends on the structure of your business) but you will still want to give quotes that make sense for what you're offering. If you price your services higher than similar services, you'll need a good justification. On the other hand, if you price your services too low, it could seem like you're too cheap and won't produce good quality work. By researching your competition, you will be able to get a good idea of what you should be charging.

Create a Website for Your Services

A website is a must for any good content company. While some content writers and strategists might start off using various third-party sites, these often require you to lower your prices and they take a cut of your earnings too. Your own website puts you in charge and allows you to make your business however you want to. You can make your own website using website building tools or you can pay someone else to do it for you. If you're a fast learner, creating a professional-looking site is possible but a lot of people prefer to get professionals to do it for them.

Kevin and Sarah Arrow founded the Online Visibility Academy in 2015 to help busy business owners upskill in digital marketing, and have a distraction free development space. They train individuals and team members on marketing skills that get results! 

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