by Sarah & Kevin Arrow

The Ultimate Guide to Content Marketing: Strategies for Content Syndication

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Content Syndication Strategies: Expand Your Reach Without Stretching Yourself Thin

Welcome to Day 11 of the content marketing challenge! We're cruising through, aren't we? Today, we're pulling back the curtains on content syndication strategies, showing you how to boost your brand's visibility by publishing content on other sites. Remember, used strategically, content syndication taps into new audiences without diluting your brand message. So, grab your notepads; let's dive in!

Identify Content to Syndicate: Not All Content Is Created Equal

When looking at content syndication strategies, focus on evergreen and educational middle-funnel content. This can include how-to guides, industry insights, or thought leadership pieces. For instance, a technology company could syndicate an article on emerging tech trends. Avoid syndicating promotional offers or time-sensitive content that might get outdated.

Choose Relevant Publishers: The Right Audience Awaits

Identify publishers that align with your target audience. If you're in the health industry, pitch to health blogs or magazines. A financial services provider might approach business news outlets. Avoid publishers that don’t resonate with your audience, as this can damage your brand reputation.

Format Content Appropriately: Tailor to Fit

Adhere to the native format of the site you're syndicating to. If a fashion blog requires high-resolution images, provide them. If a scientific journal demands detailed references, include them. Follow the rules, and your content will shine.

Include Links Back: Keep the Connection Alive

One of the hidden gems in content syndication strategies is to include links back to your site. This not only builds SEO value but ensures proper attribution. For example, an e-commerce site syndicating a buying guide might link back to their product pages.

Promote Syndicated Content: Share the Love

Don't just leave your syndicated content out there; promote it on your own channels too. Mention the publishers for added reach. An educational institution, for example, could share a syndicated article on student success on their social media platforms.

Track Performance: Measure to Manage

Keep an eye on content engagement, referral traffic, and backlinks to assess the ROI of your content syndication strategies. A digital marketing agency could track leads generated through a syndicated piece on marketing trends. Be willing to adjust your approach based on performance.

Monitor Brand Safety: Keep the Guard Up

Occasionally, check syndicated content to ensure proper formatting and branding. A food manufacturer that syndicates recipes might periodically check to ensure that their brand's logo and name are appropriately used. If issues arise, don't hesitate to flag them promptly.

Explore Various Syndication Channels: Know Where to Fish

Here are some channels to consider:

  • Relevant industry publications: Great for professionals in fields like law, healthcare, or engineering.
  • Popular niche blogs: Ideal for lifestyle brands, hobbyists, or artists.
  • Content marketplaces like NewsCred: Suitable for diverse industries looking to reach a broader audience.
  • Aggregator sites like Medium: A platform for voices from different fields, from technology to humanities.

Balance Is Key: Don't Put All Your Eggs in One Basket

Content syndication strategies are about finding the perfect harmony between publishing on your site and others. Measure results, and only continue syndicating with publishers driving tangible benefits.

Final Thoughts

Content syndication isn't just about casting a wider net; it's about casting it wisely. By focusing on these strategies, you'll not only reach new audiences but do so in a way that aligns with your brand, goals, and values.

What's been your experience with content syndication? Keen to hear your stories and thoughts as we march forward to Day 12! Let's keep the momentum going!

About the author, Sarah & Kevin Arrow


Sarah & Kevin Arrow have worked in digital marketing since 2006. They share their thoughts and tips here on this site. They'd love to help you become more visible. Book in a call or ping us a message - we're waiting to hear from you!

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