by Sarah & Kevin Arrow

Supercharge Your Online Courses with These 5 Low-Content Product Ideas

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Have you ever wondered how you can enhance your online courses and provide additional value to your students without investing a ton of time and resources? The answer lies in low-content products! These are simple yet valuable additions that require minimal content creation on your part but can make a significant impact on your students' learning experience. Low-content products can include journals, planners, workbooks, checklists, learning logs, and toolkits, each designed to cater to your students' needs and complement your course material. In this guide, we'll explore various low-content product ideas and explain how they can help elevate your online courses. So let's dive in and discover the power of low-content products for course creators like you!

Journals and Notebooks

Customized journals and notebooks can be a fantastic addition to your online course. Consider the needs of your target market and create a journal designed specifically for them. Some examples of journal ideas include:

  • Gratitude Journal: A journal for writing down things to be grateful for, promoting positivity.
  • Goals Journal: A notebook for tracking personal goals and progress.
  • Positivity Journal: A journal for self-reflection and cultivating a positive mindset.
  • Free Writing Notebook: A space for brainstorming and letting ideas flow.
  • Dream Journal: A journal for recording dreams upon waking.
  • Success Journal: A journal for tracking successes while building a business.
  • New Things Learned Journal: A journal for reflecting on daily learning experiences.
  • Make your journal stand out by offering additional value, such as writing prompts or inspirational quotes.

Journaling can be a powerful part of your online course, or it can be combined with a planner…


Planners can help your students stay organized and manage their time effectively. Digital planners are particularly popular, but you can also offer printed versions. Some ideas for planners include:

  • Daily, Weekly, or Monthly Planners: Help students manage their schedules and to-do lists.
  • Fitness Planner: A planner for tracking workouts, diets, and fitness goals.
  • Budget Planner: A tool for managing income, expenses, and financial goals.
  • Meal Planner: A planner for organizing meals, recipes, and dietary needs.
  • Travel Planner: A planner for managing travel itineraries, accommodations, and expenses.
  • Event Planners: A planner for organizing events such as weddings, conferences, or webinars.
  • Academic or Parenting Planners: Help students or parents stay organized with their schedules and activities.
  • Self-Care Planner: A planner for maintaining mental health and self-care routines.

I LOVE planners. I've created them since 2012, and one of my most successful online courses was 2015's Perfect Planner course where I showed my students how to create amazing planners using PowerPoint. You can now create them easily with Canva and save your students a LOT of time.


Offering workbooks as part of your online courses can provide students with exercises, quizzes, and activities to reinforce their learning. Design your workbooks to complement your course material, allowing students to practice and internalize the concepts independently. Again, these can be digital or printed. Again, you can create these in Canva quickly and easily!


One of our best selling products was a series of checklists! They're a really useful piece of content. Checklists are simple, focused low-content products that help break down complex tasks into manageable steps. Offer checklists for tasks relevant to your course material, such as building a website, creating a content management plan, or organizing a project. Or, bundle them up and make them into a standalone product.  Our Spring Into Business bundle contains over 150 checklists, planners, templates and worksheets!

Learning Logs & Trackers.

A learning log is a personal record of a student's learning journey. Encourage students to use learning logs to reflect on their progress, ask questions, and record feedback. This can be a valuable tool for self-assessment and growth. Personally, I don't like the word log, I'd use Tracker instead. Habit trackers are a popular productivity tool. You can also create trackers to help create new habits such as a spending tracker, a budget tracker, a debt tracker, even a blog post tracker!


A toolkit is a collection of resources or tools related to a specific topic or task. Create toolkits relevant to your course material, such as a digital marketing toolkit, a business finance toolkit, or a writing toolkit. Combine various types of low-content products, like worksheets, writing prompts, and templates, to create a comprehensive toolkit. Toolkits can also make a great low-ticket offer that is the beginning of a course funnel, with your online course being the upsell.

Remember, Low Content Doesn't Mean Low Value

It's important not to equate low-content products with low value. These products should be designed to address your customers' needs and provide solutions to their problems. With careful planning and a focus on adding value, low-content products can significantly enhance your online course offerings.

About the author, Sarah & Kevin Arrow


Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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