Low-content products are a growing trend in the creative market. They offer a unique blend of simplicity and customisability, appealing to a wide range of consumers. This makes them a fantastic opportunity for entrepreneurs looking to tap into a profitable niche with minimal investment in content creation.

In this article, you will learn:

  • The defining features of low-content products.
  • Five creative and easy-to-start product ideas.
  • Tips for designing and marketing these products successfully.

Let's explore how you can turn these simple concepts into successful products and add them to your online courses to increase their value.

What Are Low-Content Products?

Low-content products are items with minimal to no content, easy to create and customise. They often include journals, planners, colouring books, and more. These products stand out for their simplicity in design and functionality, making them popular among a diverse audience.

They're perfect for those starting in the e-commerce or creative market. With low-content products, the focus shifts from content creation to design and marketing. It's about offering something both useful and aesthetically pleasing, which customers can personalise. They can also be part of your online courses and transform your online course from a passive experience to one with greater outcomes.

The appeal of these products lies in their versatility and ease of access. They cater to a wide range of interests and needs, making them a go-to for gift-givers as well as those seeking personalised items.

Now that you understand what low-content products are, let's dive into some exciting ideas you can start with.

Low Content Idea #1: Personalised Journals and Notebooks

Personalised journals and notebooks are at the heart of low-content products. They blend functionality with a personal touch, appealing to a wide audience. From students to professionals, everyone values a place for their thoughts, plans, and dreams. Online Course participants also find personalised journals and notebooks useful too. It's an item that's on their desk or in a bag, and they keep on seeing it!

Designing these products requires creativity and an understanding of your target market. Think about themes and styles that resonate with different age groups and interests. Offer options like motivational quotes, artistic covers, or even blank canvases for self-expression.

Marketing these items is about showcasing their potential for personalisation. Highlight how customers can make these products uniquely theirs. Focus on social media platforms, where visual appeal drives interest and sales.

Personalised journals and notebooks are more than just blank pages; they're a canvas for creativity. With the right approach, they can be a cornerstone of your low-content product line.

Low Content Idea #2: Printed Planners

Printed planners are essential tools for organisation and time management. They offer a practical way to keep track of schedules, goals, and tasks. Their appeal lies in helping users bring structure to their busy lives. This makes them a perfect extra with an online course. In fact, I've purchased courses just for the printed planner!

When creating planners, focus on usability and aesthetics. Include features like monthly views, to-do lists, and note sections. Use attractive designs and colours to make them stand out. Consider eco-friendly materials for an added selling point.

Promote your planners on platforms where your target audience is active. Use compelling visuals and testimonials to show the planners in use. Collaborate with influencers or professionals who can showcase their effectiveness in daily life.

Printed planners are more than organisers; they are daily companions. With thoughtful design and targeted marketing, they can be a key product in your portfolio.

Low Content Idea #3: Custom Colouring Books

Custom colouring books are a delightful addition to the low-content product range. They offer a relaxing, creative outlet for all ages. Colouring has gained popularity for its stress-relieving benefits, making these books highly desirable.

When designing colouring books, focus on themes that resonate with your audience. Themes can range from nature and animals to abstract patterns. Consider adding inspirational quotes or educational elements to enhance their value.

These colouring books can also serve as excellent complementary products. For instance, include a custom colouring book with an art therapy course. This not only adds value but also provides a practical application of the course content.

Selling these books online and at local craft fairs can be effective. Showcase the benefits of colouring, like mindfulness and creativity, in your marketing efforts. By doing so, you'll not only sell a product but also promote a lifestyle.

Low Content Idea #4: Inspirational Quote Posters

Inspirational quote posters are more than just decor; they're daily motivators. They serve as constant reminders of positivity and goals. These posters can brighten any space, from offices to bedrooms, inspiring and uplifting the viewer.

When creating these posters, choose quotes that resonate widely. Mix bold typography with eye-catching designs. Remember, the goal is to inspire and captivate. Offer a variety of sizes and styles to suit different tastes and spaces.

These posters can also complement online courses. For example, a poster with a motivational quote can be a fantastic addition to a personal development course. It serves as a physical reminder of the course's key teachings, reinforcing the learning experience.

Marketing these posters can involve sharing customer testimonials and showcasing them in real-life settings. Utilise social media to display them in different rooms, illustrating their impact on everyday environments. This approach can turn a simple poster into a powerful tool for inspiration.

Low Content Idea #5: Recipe Card Templates

Recipe card templates are perfect for those who love cooking and organising. They're simple, yet incredibly useful for keeping favourite recipes at hand. These templates are ideal for personal use or as gifts for friends and family who enjoy cooking.

Design these cards with functionality and beauty in mind. Include spaces for ingredients, instructions, and personal notes. Use appealing fonts and include charming illustrations or themed borders. Offer them in digital format for ease of printing and customisation.

These templates can also be a valuable addition to cooking or nutrition courses. They provide students with a practical tool to record and remember their favourite recipes. This not only enhances the course experience but also encourages ongoing engagement with the material.

To market these, showcase them in use. Share photos of filled-out cards or videos of people organising their recipe collections. Highlight the joy of cooking and the satisfaction of a well-organised recipe collection. This approach makes your product more than just a template; it becomes a key part of someone's culinary journey.

How to Succeed with Low-Content Products in Your Online Courses

Incorporating low-content products into your online courses can enhance the learning experience and add value. Here’s how to do it effectively:

  1. Align with Course Content: Ensure your low-content products complement the course material. For instance, a recipe card template pairs well with a cooking class.
  2. Enhance Learning: Use these products to reinforce key lessons or concepts from your course. They should serve as practical tools for applying what's learnt.
  3. Quality is Key: High-quality design and materials show your commitment to excellence. This reflects well on your course and brand.
  4. Marketing Wisely: Promote these products as an integral part of the course experience. Highlight their benefits in your course description and marketing materials.
  5. Feedback and Adaptation: Listen to student feedback regarding these products. Their insights can guide improvements and inspire new product ideas.
  6. Offer as Bonuses: Consider including these products as free bonuses with your course. This can increase the perceived value and encourage enrolments.

Remember, low-content products in your courses should enrich the learning journey, not distract from it. When done right, they can significantly boost the appeal and effectiveness of your online courses.

We've explored five low-content product ideas that can transform your creative ventures. These products are not just easy to create but also offer immense potential for personalisation and profitability.

  • Personalised journals and notebooks cater to a wide audience.
  • Printed planners keep life organised in style.
  • Custom colouring books offer a creative escape.
  • Inspirational quote posters motivate and inspire.
  • Recipe card templates bring joy to cooking enthusiasts.

Each product idea has the potential to thrive in today's market. They meet the needs of various consumers, providing both utility and enjoyment.

As a next step, consider expanding your product line. Explore more low-content ideas, like calendars or customised stationery. Always aim for products that resonate with your audience. With creativity and strategic marketing, the possibilities are endless. Let's turn these simple concepts into successful ventures.

Sarah x


Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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