by Sarah & Kevin Arrow

The 4 Steps to Monetizing Your Blog

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You’ve probably heard that it’s a good idea to start blogging, no matter what niche you’re serving. But the question is, how do you make money with your blog ? That’s what this guide will help you sort out.

Let’s get started…

Step 1: Know Your “How to Make Money Blogging” Options

The first thing to do is understand all the different monetization options that are available to you. These include:

1.Promoting Your Own Offers

This tends to be the best and most profitable option because it’s both profitable upfront as well as on the backend (since you build a list of proven buyers).

2.Promoting Affiliate Offers

Many bloggers promote affiliate offers, which is a great option. You can promote info-products until you develop your own. It’s also a great option if you don’t intend to develop your own products (such as if you’re selling physical products).

3.Building an Email List

Some bloggers don’t promote anything on their blog and instead focus on getting readers onto their mailing list. (From there, they promote their own offers and/or affiliate offers.)

4.Selling Ad Space

The key to this method is to vet all advertisers, ads, and offers. That way, your blog doesn’t become associated with anything unsavory.

5.Inserting CPA offers

Here’s where you place a CPA (cost per action) offer on your blog, like Google AdSense (which is where you get paid per click). You can learn more about Google AdSense here:

Inserting CPA offers is the most common way to make money blogging if you don't have 1,2 or 3 in place.  This is the last resort way to make money blogging, as you can generally make more money using the other methods mentioned above.

Step 2: Select One Primary Method of Making Money on Your Blog

Next, select one primary monetization method. For example, you might choose to sell affiliate offers, with the intention of switching to your own offers as you create them. To do this you will need a tool like Pretty Links so you can switch your affiliate links to your own product links with a couple of clicks.

Step 3: Plan Your Content

Now that you know how you’re going to monetize your blog, you can now plan your content in a way that supports your monetization goals.

For example, if you’re selling affiliate offers, then you’d plan content that includes how-to and tips content (with soft sells embedded), case studies, product reviews, and product comparisons.

Another example: if you’re building a list, you’d post a lot of useful content and then point people to your subscribe page to get your BEST content.

Step 4: Test and Tweak

Finally, the last step is to test and tweak everything to maximize response and profits. This includes:

  • Testing headlines, calls to action, graphics, and other parts of your content.
  • Testing the various components of your subscribe page.
  • Testing which offers you promote.
  • Testing placement of ads.
  • Testing article topics and headlines.

In other words, test every major component of your blog and ad campaigns to boost response.

The key to monetizing your blog is to choose one main monetization method, and then create content designed to support this method. In other words, don’t post what you feel like posting, share what your audience needs. Every piece of content should be strategically created to help you establish your authority, impress your readers and presell your offer.

If you're struggling with this, we have the 4 week monetize your blog 1-2-1 training. Book a call to discuss this with me here

About the author, Sarah & Kevin Arrow


Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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