Ever thought about letting someone else take the wheel of your blog for a bit? Guest blogging can be an excellent way to breathe fresh air into your content strategy. But hold your horses! Before you give away the keys to your blog kingdom, remember that an unorganised approach to guest blogging can cause more harm than good to your brand.

Build Guest Blogger Guidelines: The Blueprint for Success

What Do You Expect?

Right off the bat, make sure you've got guidelines that specify what you're expecting from your guest contributors. This should cover the whole shebang—topic relevance, content quality, length, and formatting. These guidelines work as a reference for potential contributors, helping them get a sense of what fits well with your audience.

Timelines and Editorial Calendars

Nobody likes to be kept in the dark. So, ensure your editorial calendar is transparent and set clear timelines for submitting drafts and final pieces.

Tone and Style

Your blog has its unique voice and style, and you wouldn't want that compromised. Be sure to include stylistic preferences and the tone you aim for. This helps maintain brand consistency.

Legalities: Contributor Agreements

Last but not least, always have contributors sign an agreement. This avoids any potential misunderstandings about ownership, deadlines, and publication dates.

Vet Potential Contributors: Choose Your Crew Wisely

Sample the Goods

Before you even think about saying yes, take a thorough look at a potential contributor’s previous work. Is it up to your quality standards? Does it resonate with your target audience?

Reach and Alignment

Review the contributor's own platform and social media reach. Are they aligned with your audience's interests and demographics?

Trial Runs for New Writers

New writers need to prove their mettle. Limit the number of pieces from new contributors until they have demonstrated their worth and reliability.

Collaborate on Content: Two Heads are Better Than One

Topic Direction vs. Creative Freedom

While you might want to give a general topic direction, allow contributors the freedom to develop their own unique angles. This ensures the piece remains fresh and engaging.

Let Them Be Themselves

Encourage your guest bloggers to infuse their own perspective and voice into the piece. This is the essence of guest blogging—a blend of different tones and perspectives.

Be Open to Evolution

Sometimes the writers may suggest alterations that could improve or expand upon your original idea. Don't be too rigid; sometimes collaboration produces the most valuable insights.

Edit and Curate Carefully: Your Blog, Your Responsibility

Thorough Reviews

Before you hit publish, make sure to review drafts with a fine-tooth comb. Make any tweaks needed to align the guest post with your brand voice.

The Cutting Room Floor

Remember, it's your brand on the line. If a guest post doesn't quite hit the mark either tonally or content-wise, don't hesitate to cut or make significant changes.

Promote Your Guest's Content: Show Some Love

It’s a Two-Way Street

Once the piece is live, give it a proper introduction to your audience via social media, emails, and featured blog posts. Encourage the writer to share the content across their channels as well.

Make Them Feel Valued

One of the best ways to maintain a stable of high-quality contributors is to make them feel valued. Take the extra step to showcase their pieces, perhaps with a “Top Guest Posts of the Month” feature.

The Road to a Well-Oiled Guest Blogging Machine

Guest blogging can be an enriching experience, but the devil is in the details. Keep things organised and maintain stringent editing standards. Remember, your blog is not just a platform; it’s an extension of your brand and mission.

For those keen on mastering the art of guest blogging, there are plenty of resources available to help you manage guest contributors successfully. Cheers to a harmonious blend of voices on your blog!

About

Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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