When people are selling on the internet, they often become obsessed with traffic. Traffic is another name for the people who visit your website, and it's the lifeblood of any website. Without traffic, you can't have conversions. It's also buzz to see a huge number of people visiting your site. But what ultimately earns you revenue on the internet isn't traffic but conversions. While you need to build a steady stream of traffic, you should focus your efforts on converting those visitors into buyers.

Why Conversions Are Important

First, let's discuss what “traffic” and “conversion” mean. Traffic just means people visiting your site. Conversion means the action you want a visitor at your site to take. If you're selling something on your website, conversion means a sale. However, a conversion can be any action whatsoever, such as signing up for your list, downloading a pdf, or connecting on social media.

Why are conversions so important? The main reason is that this is where you earn. You don't earn money directly through website traffic, although there are other benefits to high traffic.

Focusing on conversions is a more efficient use of your time. It's easier to double conversions than to double traffic. It takes months of building to double traffic, whereas you can make a simple change to your offer or offer something new in a fraction of the time and see results.

The cost is also dramatically different. Traffic strategies that significantly increase your website visitors cost money. When you focus on conversions, you capitalize on the traffic you've already built.

Focusing on conversions puts the focus on quality rather than quantity. When you have high conversions, it means people are having a better experience on your website. It's valuable, relevant, and easy to use for your visitors. People are not only landing on your site and consuming content there, but taking the action you want them to take.

Why Your Website Might Not Be Converting

The main reason why a website doesn't convert is that its offer isn't relevant to its visitors. In other words, the targeting isn't right. People come to the website expecting something and don't find it there. Or, they find the content useful but the offer isn't appealing to them.

There could be other factors as well that affect conversions. These include poor content on your site, difficult navigation, a weak call-to-action, or a difficult process for taking whatever action you want visitors to take.

What leads to conversions is good content, good targeting, an appropriate offer that truly helps your visitors, and an easy-to-use site.

The Best of Both Worlds

Ultimately, you want both high traffic and high conversions, especially when those conversions are on high-ticket items that bring you a great deal of revenue. Other techniques such as strategy sessions can boost conversions as well. The key to a successful sales strategy is to turn that traffic into conversions.

If you want to learn more about how to create an effective sales strategy that turns prospects into buyers, check out our full course here: https://training.onlinevisibilityacademy.com/courses/prospect-to-paid

About

Sarah Arrow

With over 20 years of experience, Sarah Arrow (me!) knows the ins and outs of effective blog writing, which is why she makes her excellent at website copywriting, or, as a blog copywriter. My expertise ensures your blog will captivate readers and deliver your message effectively. Experience? This spans various industries, giving me a unique perspective and a wealth of knowledge to draw upon. This extensive background means she can adapt her writing to fit your specific needs and audience.

Ready to elevate your website or blog? I am the writer you need. My experience, skill, and passion for online writing make me the perfect choice for your blog copywriting needs. Contact me today and see the difference a professional content writer can make.

What Sets Me Apart?
Human Touch: My writing resonates on a personal level. I understand human psychology and use this to create content that connects.
Attention to Detail: Every post is detailed. Grammar, style, and accuracy are important in my work.
Consistency: I deliver high-quality content consistently, ensuring your website blog remains fresh and engaging.

If you're ready to get started join the free blogging challenge and do it yourself, or call me on 07816 528421 to do it for you.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>
Skip to content