Website owners who create niche sites or use paid advertising will be the first to share that the secret of their success is a good keyword research tool. And that a good keyword research tool is a NEED and not a maybe-someday. You absolutely must get your keyword research right if you want to rank well in the search engines and generate leads and sales. While you could spend days or even weeks digging through the search engine results yourself, it’ll still take a lot of time and energy. And you might still slip up here and there because the rankings of the different websites may fluctuate.

The best way to get around this problem will be to use a good keyword research tool. Different marketers will recommend different keyword research software, but for the most part, the top brands are all equally as good as each other… with a few teeny-tiny differences here and there.

Ultimately the best keyword research tool is the one that you’re able to use. There's no value to you, no saving big enough to justify changing keyword research tools every week to match with your current guru's recommendations.  Choose what you will use.  Let’s look at a few important points to bear in mind when purchasing Keyword Research Tools -…

Keyword Research Tools – Try them out

Many of the top keyword research tools will offer you a free trial period (with a limited number of features) for you to test out their software. This is of the best ways to get a ‘feel’ for the different tools on the market, and what one you like using best. Play around with the different tools and do some keyword research with them. See which ones are the easiest to use. Ideally, you should focus on one tool at a time and spend a week or so using it. Then cancel it just before the trial ends so that you don’t get charged for it.

Now you’ll have the hang of using that tool. It’s time to try another keyword research tool. Repeat the same process and compare which tool is easier to use. Look at the different features and decide which ones are more important to you.

You’re now ready to make an informed decision when buying a keyword research tool that’s right for you. I don't recommend trying two tools at once as it can quickly become confusing and you don't get the full benefit of the tool you are trying.

Keyword Research Tools – In-depth data

The keyword research tool you’re buying should give you data on the keywords’ competitiveness, the difficulty when it comes to ranking the keywords, the number of backlinks pointing to the pages ranking for that keyword and so on. Good tools will show you the top 10 results the keywords are ranking for… and with a few clicks, you’ll be able to get data on the ranking sites too. You’ll be able to analyze the quality of the backlinks, the domain age and even the CPC metrics. This is very useful data when it comes to strategizing how to rank your blog post content. Keyword research will ensure that you do NOT go in blindly and try to rank for keywords that are too competitive and difficult to rank for or that don't get the traffic for the phrases you're targeting. As well as showing you what keywords are great, a keyword research tool will also show you where you can waste your energy for no reward.

Keyword Research Tools – Location-based keywords

The keyword tool you’re using should allow you to discover location-based keywords. Most people book a service that's within a 50 mile radius of their home so optimizing a page for local search makes great business sense.

Keyword Research Tools – Track your keywords’ ranking position

Some keyword research tools will help you track where you’re ranking in the search results for the keywords you’re targeting. If this is an important requirement for you, make sure the tool you purchase has this feature.

Other than these pointers, anything else is up to your personal preferences. As mentioned earlier, you’ll discover the most about a keyword tool by exploring its features during the trial period. You’ll also want to watch the tutorial videos so that you understand how the tool works.

How You Can Do Keyword Research

You can do keyword research in 2 ways…

  • Manually
  • Use a reliable keyword research tool

The only advantage of doing it manually is that it will save you some money. But the disadvantages are many. Not only is keyword research time consuming and draining, but it’s very difficult to calculate a keyword’s competitiveness on your own. The competitiveness score relies on many metrics; finding these out is tedious.

This leaves you with the second option – using a keyword research tool. With a good tool, you’ll get in-depth data in minutes. You’ll be able to compile a long list of keywords to target, you’ll know your chances of ranking for a keyword before you even start and most importantly, you’d be able to do it all fast and without much effort.

There are many keyword research tools on the market because thousands of marketers need these tools – and where there’s money to be made, you can bet there will be competition.

That’s good and bad news for you. The good news is that the competition forces many of these tools to keep improving and getting better… the bad news is that it can be overwhelming for you when it comes to choosing one.

Keyword Research Tools – Recommendations

During our research, we found that if you’re a beginner or intermediate marketer, one of the best keyword research tools you could get is KWFinder.

Let’s see why this is one of the most popular tools on the market…

KWFinder The Pros

KWFinder – Free plan

Nothing like a 14-day free trial for you to test out the software and get the hang of it. You get access to all these features in KWFinder for 10 days:

  • KWFinder
  • SERPChecker
  • SERPWatcher
  • LinkMiner
  • SiteProfiler

With these tools, you can definitely see what KWFinder is capable of, even though there are usage limits on the free plan. You’ll definitely want to upgrade once you see what it does.

KWFinder Has an  Intuitive User Interface

The dashboard on KWFinder is easy to use and uncluttered, unlike many other keyword tools that look complicated and overwhelming. I remember the first time I opened Market Samuari (no longer in use, we've been in business that long..) I nearly cried. There were so many things on the dashboard that I didn't know where to start or what to do. Fortunately, there's training that came with it, but that initial impression is still with me today.

KWFinder Has Multiple Keyword Research Options

You’ll be able to browse keywords by their domain. Or you could compile a list by searching for one seed keyword or you could use one of the 3 features below:

  • Question – With this feature, KWFinder will dig up the most commonly asked questions related to the keyword you’re searching for.
  • Related keywords – These keywords are also known as LSI keywords and are words commonly associated with the keyword you’re searching for. KWFinder will find these too.
  • Autocomplete – KWFinder will append and prepend your chosen keyword with different letters and words to come up with even more results and keywords for you to target. This is all done in minutes!

You’ll never be short of keywords with KWFinder.

KWFinder is Extremely Accurate

Many users have reported that the keyword difficulty score provided by KWFinder is highly accurate. If it says a keyword is difficult to rank for, you can bet it is. And if it says you can rank for a particular keyword, you’ll definitely want to try ranking for it. Many keyword tools drop the ball here and their keyword competitiveness scores aren’t really accurate.

KWFinder really shines in this aspect and make things extra helpful for those new to keyword research.

KWFinder Has Easy to use Metrics

You’ll be provided with metrics such as: CPC, PPC, monthly search volume, keyword difficulty score and trends. KWFinder uses Moz and Majestic data to generate results.

Unlike tools such as Ahrefs or SEMrush, KWFinder doesn’t provide as much data – and that’s a good thing. Most business owners don’t need all the data that the in-depth tools provide. They just need the basic, crucial information to decide if a keyword is worth going after. That’s exactly the info that KWFinder gives you. It doesn’t overwhelm you by dumping a pile of data you won’t need.

This is why more and more people prefer KWFinder. It’s a lean keyword tool made for the marketer who doesn’t have time to waste crunching numbers and studying analytics.

KWFinder Has Excellent Support

If you have any issues with KWFinder, you can get prompt support via live chat or email.

KWFinder The Cons

For some marketers, the limited data that KWFinder produces may be a deal-breaker. They may prefer more advanced tools like SEMrush. That’s fine. Not everything is perfect for everybody. That said, KWFinder will be a good fit for most business owners that are marketing their own business.

The tool doesn’t really provide much in the way of competitor research. So that’s another downside.

KWFinder has a 48-hour money-back guarantee. This means you jump in and start using the tool straight away instead of letting it gather digital dust.

Should You Get KWFinder 

A definite yes. We love the clean look, the streamlined data, the speed and the features!

This is truly an awesome keyword tool that you’ll use over and over in your niche marketing. This is one of those tools that’s a must have if you’re building niche sites or in any online marketing business that requires keyword research.

Give it a try and you’ll be amazed at what it does – and how eye-opening the keyword results will be!

>>> Click Here To Get KWFinder 



Sarah & Kevin Arrow

Sarah and Kevin Arrow have been in the thick of the online marketing world since 2006, and they're buzzing to share their know-how right here with you! If you're keen to get noticed, they're the experts you'll want to talk to. Why not schedule a call or send them a quick message? They're all ears and can't wait to hear from you!

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