When it comes to convincing potential customers to enroll in your online course, one of the most effective tools you can use is testimonials. Testimonials are feedback from previous students about their experience with your course, and they can be a powerful way to establish trust and credibility with potential customers. In fact, according to a study by BrightLocal, 91% of consumers read online reviews before making a purchasing decision. However, getting more testimonials for your online course sales page can be a challenge. In this post, we'll explore some tips and strategies for getting more testimonials and making the most of them on your sales page.
Make it easy for your students to give feedback
One of the most effective ways to get more testimonials is to make it easy for your students to give feedback. After your course is complete, send a follow-up email asking for their feedback and testimonials. Be specific about what you're looking for in their feedback, and make it easy for them to submit their testimonials. Consider using a form or survey to collect feedback, which can make it easier for students to provide detailed responses.
Another way to make it easy for your students to give feedback is to provide prompts or questions for them to answer. For example, you might ask them to describe their experience with your course, what they learned, and how they plan to apply it in their lives or careers. By providing specific prompts or questions, you can help guide your students' feedback and make it more useful for potential customers.
Offer incentives
Another effective way to get more testimonials is to offer incentives. Consider offering a discount on your next course or a free consultation in exchange for a testimonial. This can encourage students to take the time to write a thoughtful testimonial, and can help build a sense of community and loyalty among your students.
You might also consider offering a bonus or reward for students who leave a video testimonial. Video testimonials can be especially powerful, as they allow potential customers to see and hear from previous students directly. By offering a bonus or reward for video testimonials, you can encourage more students to leave feedback in this format.
Acknowledge and appreciate your students' feedback
When you receive a testimonial, it's important to acknowledge and appreciate your student's contribution. Take the time to thank the student and let them know how much you value their feedback. Consider sharing their testimonial on your sales page and social media channels, and let them know that their words are making a difference.
You might also consider offering a small reward or token of appreciation for students who leave a testimonial. For example, you might send them a personalized thank-you note, a small gift card, or a branded piece of merchandise. By acknowledging and appreciating your students' feedback, you can build a stronger relationship with them and encourage them to recommend your course to others.
Reach out to other course creators or experts
Another effective way to get more testimonials is to reach out to other course creators or experts in your field and ask them to review your course. These reviews can serve as powerful testimonials, especially if the reviewer has a strong reputation or following. Be sure to reach out to people who are genuinely interested in your course and who have experience or expertise in your field.
One way to reach out to experts is to join online communities or groups related to your course topic. Look for opportunities to collaborate or share your course with others in these communities, and be sure to ask for feedback and testimonials from others in the group.
Make the most of your testimonials on your sales page
Sharing your testimonials in a prominent place on your sales page is key to building trust and credibility with potential customers. One way to do this is by creating a dedicated testimonials page on your website, where you can showcase all of your testimonials in one place. This can help potential customers see at a glance how many satisfied students you have and what they have to say about your course. Additionally, you can use social proof tools such as ProveSource to display real-time notifications of recent student enrollments and positive reviews, further reinforcing the credibility of your course. By making the most of your testimonials and social proof, you can create a sales page that truly resonates with your audience and drives conversions.
As we've seen, testimonials can be a powerful tool for convincing potential customers to enrol in your online course. By making it easy for your students to give feedback, offering incentives, acknowledging and appreciating their feedback, reaching out to other experts, and making the most of your testimonials on your sales page, you can build trust and credibility with your audience and increase enrollments.
But remember, the most effective testimonials are those that are honest and genuine. Don't be tempted to fake or manipulate testimonials, as this can ultimately do more harm than good to your reputation. Instead, focus on delivering a high-quality course that genuinely helps your students achieve their goals. When you do this, your students will naturally want to share their positive experiences with others, and the testimonials will come naturally.
Testimonials are an essential part of any successful online course sales page. By implementing the strategies we've discussed and making the most of your students' feedback, you can build a strong portfolio of testimonials that will help you establish trust and credibility with potential customers.
So, start collecting those testimonials today and watch as your enrollments and course sales page conversions soar!
