Facebook has a lot of potential for almost any website owner, especially if your audience demographics fit.
But you have to use Facebook the right way. You have three places to share information – from your profile, page or group.
Using Your Facebook Profile
Using Your Facebook Page
Using Your Facebook Group
I'm all for owning your own FB community. If you rely on someone else's group you risk your business if they change the rules on promotion. If you share content from your website, you can optimise it for social sharing.
Other Ways You Can Gain Traffic From Facebook
You also have several ways you can share information and send people back to your site. For example, you can use text or video, you can go live or share an infographic branded with your URL. With the introduction of Facebook Reels there's also opportunities there.
Facebook ads are also a great way to gain traffic from Facebook. You will need a Facebook page with a certain number of "likes" in order to advertise. All the time you advertise, you'll get traffic. Stop paying and your traffic stops. I highly recommend you take some training to avoid wasting money
Pros & Cons of This Facebook for Website Traffic
Facebook can be a great place for business and sending traffic back to your website if you optimise your pages and profiles and post regularly.